ResponseLogix Offers SmartQuote for Pre-Owned Vehicles

Auto Dealers Improve Speed, Quality of Internet Quotes to Car Shoppers
SUNNYVALE, Calif.--(Business Wire)--
ResponseLogix, Inc., the leading provider of automotive digital response
management software for Internet leads, today announced the release of
SmartQuote for pre-owned vehicle leads. Customers who send requests for
information on pre-owned vehicles to auto dealers that use ResponseLogix will
now experience the same speed and quality of price quote response as new car
buyers have experienced. "To date, SmartQuote has been available only for new
car leads. Now pre-owned leads can receive a comprehensive, multi-vehicle price
quote as well," said Tom Mohr, President and CEO of ResponseLogix. "Given that
gross margins for pre-owned vehicles are higher than those for new vehicles,
this is an exciting product extension."

SmartQuote for pre-owned vehicles allows dealers to quickly and efficiently
respond to their pre-owned Internet leads in a professional and consistent
manner. The car buyer is presented with a quote that leads with a VIN-specific
pre-owned automobile and includes quotes for up to three other comparable
pre-owned cars and three more similar new vehicles.

"This is invaluable in that it allows the salespersons to spend their time
getting customers off the keyboard and on the phone as opposed to constructing a
customized response," said Steven Martin, Internet Sales Director at Sport City
Toyota in Dallas, Texas. "We love this tool!"

With the ResponseLogix solution suite, auto dealers are able to deliver to a car
buyer a price quote on multiple vehicles, consistent with his or her trim-level
request, from the assigned sales representative in less than 10 minutes.
ResponseLogix solves the top three challenges facing auto dealer Internet sales
departments: increasing the speed and quality of initial response to leads,
improving the impact and consistency of ongoing follow up, and through analytics
helping the dealer manage the online and person-to-person communications between
the customer and the dealer.

About ResponseLogix, Inc.

ResponseLogix delivers software as a service (SaaS) technology to auto dealers
that frees them to better respond to Internet leads. SmartQuote answers Internet
leads within 10 minutes, with a price quote on multiple vehicles based on the
customer`s make, model and trim level request. SmartFollow helps dealers stay in
touch with the customer with dynamically timed, interactive follow-up emails.
SmartFacts delivers powerful analytics to help optimize the performance or
Internet sales departments. The ResponseLogix`s SmartQuote product recently
received recognition by Automotive News Magazine as one of ten featured products
in its annual post-National Automobile Dealers Association convention product
review, this year entitled "Cool Stuff at NADA". ResponseLogix products are
available in 40 US markets for Toyota, Ford, Lincoln-Mercury, Chrysler, Dodge,
Jeep, Honda, Lexus, Audi, Honda, Acura, Nissan, Infiniti and Hyundai dealers
across the US. Additional OEM`s will be supported soon. Additional information
is available at www.responselogix.com.

KEYWORDS: Auto Dealer Internet Leads

ResponseLogix
Catherine Edwards, 408-406-9257
cedwards@responselogix.com
www.responselogix.com

Copyright Business Wire 2009