Iteris Awarded $2.27 Million Advanced Traffic Management System Phase 2 Integration Project from the City of Corona

Iteris Will Integrate New Hardware and Software and Expand the System, Adding
Additional Agencies Providing Area-Wide Traffic Improvements
SANTA ANA, Calif.--(Business Wire)--
Iteris, Inc. (NYSE Amex: ITI), a leader in the traffic management market that
focuses on the application and development of advanced technologies, today
announced that the City of Corona has awarded a contract to Iteris for the
integration phase of the Advanced Traffic Management System (ATMS) Phase 2
Project (The Project). The Corona ATMS Phase 2 Project builds upon the city`s
existing Phase 1 project deployment, completed by Iteris in 2003, to provide
improved transportation management along additional corridors while
incorporating additional stakeholders in the Corona region. The contract is
valued at $2.27 million, is expected to start immediately, and will include the
procurement and configuration of numerous intelligent transportation systems
(ITS) hardware and software components. Work on The Project is expected to occur
over the next 9 months.

"Iteris has been involved with The Project from the early stages of development
of the Master Plan, and we are pleased that Corona has decided to move forward
with the next phase of the ATMS Project using Iteris` capabilities," stated Mr.
Abbas Mohaddes, president and chief executive officer of Iteris. "Iteris has
extensive experience in deploying ATMS technologies, and we are looking forward
to helping the agency deliver congestion relief, improved mobility, and quality
of life to area residents and commuters alike."

The Project will expand operations to additional city and Caltrans signalized
intersections, and initiate the integration of the City of Norco and County of
Riverside signalized intersections into the Corona ATMS. The Project will
incorporate over 17 miles of new fiber optic cable and 15 miles of existing
fiber optic cable from the ATMS Phase 1 project. As well as being responsible
for the design of the city`s IP network to support the ATMS Phase 1 and Phase 2
project elements, Iteris will also supply the ITS components and configure all
IP devices.

Once completed, The Project will deploy Ethernet-based communications to 95
signalized intersections and include the upgrade of nearly 50 traffic signal
controllers. The Project will also deploy six new Gigabit Ethernet communication
hubs, 30 new CCTV cameras, 8 Dynamic Message Signs (DMS), one microwave Gigabit
Ethernet backhaul link, and will upgrade 29 existing video-based traffic
detection systems to Ethernet-based communications.

About Iteris, Inc.

Iteris, Inc. is a leader in the traffic management market focused on the
development and application of advanced technologies that reduce traffic
congestion, minimize the environmental impact of traffic congestion, and improve
the safety of surface transportation systems. Combining outdoor image
processing, traffic engineering, and information technology, Iteris offers a
broad range of Intelligent Transportation Systems and driver safety solutions to
customers worldwide. Iteris is headquartered in Santa Ana, California with
offices throughout the U.S., Europe, and Asia. Investors are encouraged to
contact us at 888-329-4483 or at www.iteris.com.

Safe Harbor Statement under the Private Securities Litigation Reform Act of
1995: This release may contain forward-looking statements, which speak only as
of the date hereof and are based upon our current expectations and the
information available to us at this time. Words such as "believes,"
"anticipates," "expects," "intends," "plans," "seeks," "estimates," "may,"
"will," "can," and variations of these words or similar expressions are intended
to identify forward-looking statements. These statements include, but are not
limited to, statements about the success and timing of this acquisition and our
future prospects.

Important factors that may cause such a difference include, but are not limited
to our ability to specify, develop, and complete our technologies in a timely
manner; budget constraints and changing governmental priorities; the timing and
successful completion of this contract; the potential unforeseen impact of
product offerings from competitors and other competitive or governmental
pressures; and the general economic, political, and specific conditions in the
global , domestic and local markets we address. Further information on Iteris,
Inc., including additional risk factors that may affect our forward looking
statements, is contained in our Annual Report on Form 10-K, our Quarterly
Reports on Form 10-Q, our Current Reports on Form 8-K, and our other SEC filings
that are available through the SEC's website (www.sec.gov).

Iteris Investor Relations
Brett Maas, 646-536-7331
brett@haydenir.com

Copyright Business Wire 2009