Salon City's Digital Version of BE! Magazine Complements Print Publication

BEVERLY HILLS, CA, Nov 02 (MARKET WIRE) --
Ewire -- Salon City, Inc. (PINKSHEETS: SALN). As part of its business
plan to extend content to multiple platforms, Salon City has continued
showcasing the digital version of BE! Magazine through its Beautymaker
Net News to over 150,000 viewers each month. The digital and print
publication working together has proven to be a very successful
combination in delivering content to a much wider sphere of readers and
viewers.

"The cross-platform media properties are integrating rather well," says
Steven Casciola, president and CEO of Salon City, Inc. "Our involvement in
the professional salon industry, coupled with the fact that more and more
celebrity news is coming to Beauty Entertainment magazine's editors, is
making both the digital and print product much more appealing. What's
interesting is to compare the two readers; one prefers print over digital,
and vice versa. Each has their preferences, and either way, it's good for
us knowing that we can give them what they prefer."

"Salon City is expanding the Company's content distribution and creating
new avenues of engagement with its audiences," says Christopher Mannor,
style director for BE! Magazine. "We believe that fresh, proprietary
content will ultimately prove to be a unique asset of the company."

Casciola commented, "Our close relationships with the beauty industry has
always allowed us to produce high-end content at a low price, and BE! is
no different. It is increasing a substantial cost savings, lowering our
COG and our overall expenses. As we enter our third month and third
issue, the Company sees that scaled opportunities do still exist using
both media platforms synergistically. It's all about reducing expenses
while maximizing revenues."

ABOUT SALON CITY, INC.

Salon City, Inc., is an emerging public media company, lifestyle brand and
independent marketing network for products, distribution and services.
Salon City was the first to brand the genre, 'Beauty Entertainment.' It
publishes its flagship consumer publication, Salon City magazine, Beauty
Entertainment magazine, Beautymaker Net News, and produces the
award-winning web show, Hollywood CeleBeauty, online media, licensed
events and awards shows. For more on Salon City, visit
http://www.saloncity.com

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