HSW International Joins in Founding Sharecare, Inc. and Will Provide Technology Development Services To Build Its Web 3.0 Platform

Mon Nov 2, 2009 8:54am EST

* Reuters is not responsible for the content in this press release.

HSW International Joins in Founding Sharecare, Inc. and Will Provide
Technology Development Services To Build Its Web 3.0 Platform
Daily Strength, an HSW International business, transferred to Sharecare

ATLANTA, Nov. 2 /PRNewswire-FirstCall/ -- HSW International, Inc. (Nasdaq:
HSWI), a developer and operator of Internet businesses focused on providing
locally relevant, high quality information, announced today that it has joined
with Dr. Mehmet Oz, Harpo Productions, Discovery Communications (Nasdaq: 
DISCA, DISCB, DISCK), Sony Pictures Television and Jeff Arnold to form
Sharecare, Inc., an innovative healthcare platform for consumers to ask, learn
and act on the questions of health.

As announced in the Sharecare press release today, which is attached to this
release, in addition to Dr. Oz the initial list of content contributors
answering the questions of health include leading hospitals, best-selling
health and wellness authors, prestigious health professional associations,
individual healthcare professionals, online healthcare resources, not for
profits and individual consumers.

HSW International and the other co-founders of Sharecare each hold minority
equity positions in the company.  Additionally, HSW International has entered
into a service agreement with Sharecare to develop the company's Web 3.0
platform and site, leveraging HSWI's expertise in online content platforms. 
The Sharecare website will be a highly searchable social Q&A platform, backed
by a comprehensive information architecture that creates and organizes the
questions of health.  HSW International and other founding partners have the
license to use this platform to develop businesses in other content

HSW International developed and launched Sharecare's initial Q&A content
located at http://ask.doctoroz.com, which features a subset of the initial
questions and answers from Sharecare and its content partners.  The
comprehensive Sharecare platform is planned for launch on www.Sharecare.com in

"HSW International's technology development and content management role in
Sharecare allows us to leverage our deep experience in developing popular
content and social destinations to create a Web 3.0 platform for the US health
market where consumers need a more effective and efficient way to navigate the
vast array of content available on the Web, and seek guidance through the
assistance of experts and peers," said Greg Swayne, Chief Executive Officer of
HSW International.  "We are optimistic about the revenue opportunities created
by our arrangement to serve as Sharecare's lead development partner, as well
as the value of our equity in Sharecare."

As part of the transactions, HSW International transferred its Daily Strength
business to Sharecare.  Daily Strength is one of the largest peer to peer
support group sites on the Web today.  This acquisition gives Sharecare
immediate access to Daily Strength's established social network of people who
have an interest in asking and answering health-related questions, including
medical professionals and health care consumers.

HSW International is filing a Current Report on Form 8-K with the SEC today,
which contains more detailed information about these transactions with
Sharecare.  The Report will be available on HSW International's corporate
website at www.hswinternational.com, or from the Securities and Exchange

HSW International previously announced the September 28, 2009, promotion of
Gregory Swayne to CEO.  Mr. Swayne has been HSW International's President and
Chief Operating Officer since October 2007.  Prior to joining HSW
International in 2006, Mr. Swayne led HowStuffWorks, Inc., which has since
been acquired by Discovery Communications, as President and Chief Operating
Officer.  Mr. Swayne was the co-founder and President of publicly-listed
A.D.A.M., Inc., a Web-based health content and health information services
company, and its predecessor Medical Legal Illustrations, Inc.

About HSW International, Inc.

HSW International, Inc. (Nasdaq: HSWI) develops and operates Internet
businesses focused on providing consumers with locally relevant, high quality
information. The Company's leading brands BoWenWang (bowenwang.com.cn) and
ComoTudoFunciona (hsw.com.br) provide readers in China and Brazil with
thousands of articles about how the world around them works, serving as
destinations for credible, easy-to-understand reference information. HSW
International is the exclusive licensee in China and Brazil for the
publication of translated content from HowStuffWorks.com, a subsidiary of
Discovery Communications. The Company is headquartered in Atlanta and
incorporated in Delaware.

About Sharecare, Inc.

Sharecare Inc., created by Jeff Arnold and Dr. Mehmet Oz, in partnership with
Harpo Productions, HSW International, Sony Pictures Television, and Discovery
Communications, is a highly searchable social Q&A healthcare platform
organizing and answering the questions of health.  The company's innovative
approach is designed to provide a wide array of expert answers to each
question ranging from hospitals to MDs to non-profits to healthcare companies
to active health consumers, ultimately creating a community where healthcare
knowledge is built, shared and put into practice.
Forward-Looking Statements

This press release contains "forward-looking statements," as defined in
Section 27A of the Securities Act of 1993, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Forward-looking statements may be
in the future tense, and often include words such as "anticipate", "expect",
"project", "believe", "plan", "estimate", "intend", "will" and "may". These
statements are based on current expectations, but are subject to certain risks
and uncertainties, many of which are difficult to predict and are beyond the
control of HSW International. Relevant risks and uncertainties include those
referenced in HSW International's filings with the SEC, and include but are
not limited to: successfully developing and launching the Sharecare platform;
reliance on third parties such as Sharecare and its other founders and
contributors; restrictions on intellectual property under agreements with
Sharecare and third parties; challenges inherent in developing an online
business; reliance on key personnel; risks of business in foreign countries,
notably China and Brazil, including obtaining regulatory approvals and
adjusting to changing political and economic policies; governmental laws and
regulations, including unclear and changing laws and regulations related to
the internet sector in foreign countries, especially China; and general
industry conditions and competition; general economic conditions, such as
advertising rate, interest rate and currency exchange rate fluctuations. These
risks and uncertainties could cause actual results to differ materially from
those expressed in or implied by the forward-looking statements, and therefore
should be carefully considered. HSW International assumes no obligation to
update any forward-looking statements as a result of new information or future
events or developments, except as required by law.

    For Further Information:
    HSW International Investor Relations
    telephone: +1 (404) 926-0660
    email: ir@hswint.com


    Adam Davis
    Kreab Gavin Anderson
    telephone: +1 212 515 1911
    email: adavis@kreabgavinanderson.com

Press Release by Sharecare, Inc. Follows:

Dr. Mehmet Oz and Internet Entrepreneur, Jeff Arnold, Announce Sharecare Inc.,
a Web 3.0 Platform, Organizing and Answering the Questions of Health

Sharecare Co-founders also Include Discovery Communications, Harpo
Productions, Sony Pictures Television, and HSW International

Prestigious Content Contributors Include Cleveland Clinic, Johns Hopkins
Medicine, NewYork-Presbyterian Hospital, Dr. Michael Roizen, Deepak Chopra,
Dr. Dean Ornish, The Society of Thoracic Surgeons and leading publishers Simon
& Schuster, Harmony Books, and HarperCollins Publishers

Sharecare to Offer Innovative Sponsorships called "Knowledge Partners", Dove
is Inaugural Partner Providing Branded Skincare Related Answers

(Atlanta, GA - November 2, 2009) - WebMD founder and Discovery Communications'
Chief of Global Digital Strategy (Nasdaq: DISCA, DISCB, DISCK), Jeff Arnold,
and Dr. Mehmet Oz, a leading cardiac surgeon, health expert and host of "The
Dr. Oz Show," announced today the launch of Sharecare, Inc., the first
healthcare platform for consumers to ask, learn and act on the questions of
health.  Sharecare's additional co-founders include, Discovery Communications,
Harpo Productions, HSW International (Nasdaq:  HSWI), and Sony Pictures

"Sharecare's vision is to build an ecosystem that simplifies the search for
health and wellness information by organizing all of the questions of health
and providing multiple answers representing different points of view.  Our
contributors will range from renowned celebrity physicians to acclaimed
hospitals of excellence to best selling authors to local caregivers to online
healthcare consumers," said Jeff Arnold, who has taken an expanded role at
Discovery as Chief of Global Digital Strategy and HowStuffWorks.com Chairman
Emeritus, in addition to becoming Chairman and Chief Architect of Sharecare. 
"Leveraging the power of social networking, our contributors 'share care'
through both personal experience and expert knowledge, bringing online
healthcare into the 21st Century."

HSW International is developing Sharecare Inc.'s customizable social QA
platform, which is built on a comprehensive information architecture.  The
platform features social and portability tools which will shift the paradigm
for interaction between professional and consumer content and seamlessly
extend the content experience to other websites.

A subset of the initial questions and answers powered by Sharecare and its
expert content contributors is now available in the "Ask Dr Oz section" on
www.doctoroz.com, the website of "The Dr. Oz Show," a nationally syndicated
daily series co-produced by Harpo Productions and Sony Pictures Television. 
Since the launch of "The Dr. Oz Show," Dr. Oz has been receiving thousands of
requests daily from people who want his advice and information on their health
questions.  Dr. Oz is creating a coalition of expert doctors, hospitals and
practitioners, all of whom will work together to answer viewers' health
questions - creating an even stronger connection between "The Dr. Oz Show" and
its viewers.  The comprehensive platform is expected to launch on
www.Sharecare.com in 2010.

"There is an unprecedented need for accurate, useful and diversified medical
information," said Mehmet Oz, M.D.  "I have one hour a day with our national
television audience but the care of health is a 24 hour, 365 day phenomenon. 
With Sharecare, we have created a resource that invites everyone from experts
to new moms to share valuable insights about our mind, body and soul and with
this information comes a combined IQ on health that is greater than the sum of
its parts.  We invite everyone to join us in building this collective wisdom."

"We are excited to partner in the launch of this ground-breaking, new
healthcare platform as it directly aligns with Discovery's strategy of
delivering information-based, high-quality content while also strengthening
our long-term partnership with Harpo Productions," said Bruce Campbell,
President, Digital Media and Corporate Development, Discovery Communications.

Initial Content Contributors
Providing information and resources to answer the questions of health, the
initial powerhouse of content providers includes:

    --  Hospitals and Academic Medical Centers:  Sharecare creates a global
        platform for hospitals to create a further connection with consumers
        share their research. Initial contributors include several of the
        leading healthcare providers in the world; Cleveland Clinic, Johns
        Hopkins Medicine, and New York-Presbyterian Hospital.

    --  Leading health and wellness authors:  Sharecare allows authors to
        establish direct relationships with consumers by formatting their book
        content into expert answers.  Initial partners include: Dr. Oz and Dr.
        Roizen (both Simon & Schuster, HarperCollins Publishers), Dr. Dean
        Ornish and Deepak Chopra (Harmony Books).

              Simon & Schuster is partnering with Sharecare to make it
              easy to purchase individual book chapters from which some of
              the expert answers are derived.  Simon & Schuster has created
              an ecommerce widget that is  powering the test of an innovative
              platform for the initial launch on www.doctoroz.com that enables
              someone who has read an answer from the YOU Book series to
              purchase in "one-click" individual e-chapters or the entire
              book, in digital or physical formats, as a natural extension of
              the information seeking process.  Allowing the purchase of just
              the one or two chapters represents a transformative shift from
              current online models requiring consumers to buy the entire
              book.  Sharecare and Simon & Schuster intend to offer this
              e-commerce capability on www.sharecare.com to other publishers
              and authors.

    --  Associations/Societies:  Healthcare associations can increase their
        voice by sharing their expertise.  The Society of Thoracic Surgeons is
        not-for-profit organization representing approximately 6,000 heart and
        lung surgeons, researchers, and allied health professionals worldwide
        who will use their extensive research and knowledge base to provide
        answers to relevant questions.

    --  Healthcare professionals:  With its powerful publishing and social
        tools, Sharecare makes it easy for the 3 million allied health
        professionals to reach their patients online by creating an easily
        updated and scalable presence in their communities.  Health care
        professionals that are early adopters and contributors include Dr.
        Robert Kaufmann, Dr. Erik Hoy, and Dr. Mona Lisa.

    --  Online healthcare resources:  The QA format lets healthcare websites
        submit answers from their existing online content.  The initial
        will be providing thousands of answers featured from content on
        Discovery Health, HowStuffWorks.com, and Oprah.com.  By providing
        answers, online content creators will be able to drive traffic back to
        the source material as well as create new engagement opportunities. 
        Healthy Humans is also participating in the initial launch, bringing
        together some of the world's top integrative medical doctors to answer
        questions and provide solutions related to diabetes, hypertension and

    --  Consumers:  Individuals can share knowledge, experience and support
        peers on Sharecare.  Daily Strength, a subsidiary of HSW
        will be acquired by Sharecare.  Daily Strength, often referred to as
        "the Facebook of Health" and one of the largest peer to peer support
        group sites on the web today will give Sharecare immediate access to
        established social network of people that can ask and answer

    --  Not for profits:  Sharecare will provide access to its platform to not
        for profits to encourage conversations between the organization and
        potential volunteers, donors and information seekers.  Challenge
        America, a national organization that supports and raises awareness
        the hundreds of thousands of war veterans who suffer from post combat
        injuries, is participating in the initial launch.

Innovative Business Model - The "Knowledge Partner"
As part of Sharecare's unique business model, answers are also provided by
"Knowledge Partners," private sector sponsoring companies that have compiled
substantial research through product development, pharmaceutical and medical
device discovery, or consumer product development.  This unique engagement
allows a brand to develop a direct relationship with consumers by
transparently participating in the conversations of health, as opposed to
simply purchasing a traditional banner ad.

Sharecare's inaugural "Knowledge Partner" is Dove, the global beauty brand,
which is providing thousands of answers specific to the topic of skin care. 
Dove's expertise stems from its 50+ year heritage as a leader in research and
breakthrough skin care technologies.

Both websites, www.doctoroz.com and www.sharecare.com, are represented
exclusively by Sony Pictures Television Advertiser Sales, which also sells the
inventory in "The Doctor Oz Show."

Sharecare Inc., created by Jeff Arnold and Dr. Mehmet Oz, in partnership with
Harpo Productions, HSW International, Sony Pictures Television, and Discovery
Communications, is a highly searchable social QA healthcare platform
organizing and answering the questions of health.  The company's innovative
approach provides a wide array of expert answers to each question ranging from
hospitals to MDs to non-profits to healthcare companies to active health
consumers ultimately creating a community where healthcare knowledge is built,
shared and put into practice.
Sharecare was represented in this transaction by Nelson Mullins Riley &
Scarborough LLP.

ABOUT DISCOVERYDiscovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the
world's number one nonfiction media company reaching more than 1.5 billion
cumulative subscribers in over 170 countries. Discovery empowers people to
explore their world and satisfy their curiosity through 100-plus worldwide
networks, led by Discovery Channel, TLC, Animal Planet, Science Channel,
Planet Green, Investigation Discovery and HD Theater, as well as leading
consumer and educational products and services, and a diversified portfolio of
digital media services including HowStuffWorks.com. For more information,
please visit www.discoverycommunications.com.ABOUT HARPO  
Harpo Productions, Inc. produces the number-one-rated, award-winning The Oprah
Winfrey Show; creates and develops original TV programming for primetime,
syndication and cable television; and operates Oprah.com (www.oprah.com), a
premier lifestyle website. ZoCo Productions, LLC, an affiliate of Harpo
Productions, Inc., and Sony Pictures Television co-produce "The Dr. Oz Show."
Harpo Print, LLC and Hearst Magazines publish the monthly O, The Oprah
Magazine publication. Harpo Films produces feature films and, through an
exclusive deal with HBO, scripted television programming.  Harpo Radio, Inc.
produces Oprah Radio (XM channel 156, Sirius channel 195 as part of its "Best
of XM" package) on Sirius XM Radio.  A joint venture between Oprah Winfrey and
Discovery Communications, OWN: The Oprah Winfrey Network, a multi-platform
company, will debut in 2010 in more than 70 million homes, on what is
currently the Discovery Health Channel.

HSW International, Inc. (Nasdaq: HSWI) develops and operates Internet
businesses focused on providing consumers in the world's emerging digital
economies with locally relevant, high quality information. The Company, which
is headquartered in Atlanta and incorporated in Delaware, currently operates
businesses in China, Brazil and the United States.

Sony Pictures Television is one of the television industry's leading content
providers.  It produces and distributes programming in every genre, including
series, telefilms, theatrical releases and family entertainment around the
world and for every platform:   broadcast and cable television, first-run and
off-network syndication and digital distribution.  In addition to one of the
industry's largest libraries of feature films and television shows, SPT boasts
a current program slate that includes the top-rated daytime dramas and game
shows, landmark off-network series, original animated series and critically
acclaimed primetime dramas, comedies and telefilms.  Internationally, SPT is a
leading producer of local language scripted and non-scripted programming.  SPT
also sells SPE-owned formats in approximately 70 countries.  To better serve
its clients and partners worldwide, SPT maintains offices throughout the
world, including Argentina, Australia, Brazil, Canada, France, Germany, Hong
Kong, Hungary, India, Italy, Japan, Korea, Mexico, the Netherlands, the
People's Republic of China, Russia, Singapore, Spain, Venezuela and the United
Kingdom. SPT's worldwide television networks portfolio, which includes branded
networks AXN, Sony Entertainment Television, and Animax, is a key strategy in
SPE's long-range commitment to the global marketplace, with 119 channel feeds
available in more than 130 countries, reaching almost 400 million households
worldwide.  SPT also creates original content for and manages SPE's premium
video website, Crackle.  Additionally, SPT is a part owner of cable channel
GSN, FEARnet, the premier horror/thriller website and VOD service, and
national media sales company ITN Networks, Inc.  SPT advertiser sales is one
of the premiere national advertising sales companies, handling the commercial
inventory in SPT's syndicated series as well as in all of SPE's digital
businesses in the United States, and for Sony Music Entertainment.  SPT
("http://www.sonypicturestelevision.com" www.sonypicturestelevision.com) is a
Sony Pictures Entertainment company.

SOURCE  HSW International, Inc.

HSW International Investor Relations, +1-404-926-0660, ir@hswint.com; or Adam
Davis, Kreab Gavin Anderson, +1-212-515-1911, adavis@kreabgavinanderson.com
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