AMP Agency Receives Three Nominations for the 14th Annual MITX Awards

BOSTON, Nov. 2, 2009 (GLOBE NEWSWIRE) -- AMP Agency, a full-service experiential
and digital marketing agency, announced today that it has received a total of
three nominations and been named as a finalist in two categories for the 14th
Annual Massachusetts Innovation & Technology Exchange (MITX) Awards. The MITX
Awards are the largest and most prestigious awards competition in the country
for interactive and web innovations and celebrates the best creative and
technological accomplishments emerging from New England.

AMP Agency received a nomination for "Best Cross Media Campaign" and two
nominations for "Best Use of Search" in this year's MITX Awards. The nominees
were:

* Best Cross Media Campaign 2009

-- Client: John Hancock
Project: John Hancock Financial Services Cross Channel Campaign

* Best Use of Search 2009

-- Client: Squaw Valley
Project: Squaw Valley 50/60 Pass Paid Search Campaign

-- Client: Marriott and Renaissance Caribbean & Mexico Resorts
Project: Marriott and Renaissance Caribbean & Mexico Resorts
Integrated Search Campaign
"We are extremely proud to be nominated for these three standout campaigns,"
commented Karen Macumber, SVP, Media Services for AMP Agency. "Being recognized
for our achievements across multiple efforts is testament to the incredible team
we've put together under AMP's media services."

Macumber added, "These programs firmly represent AMP's vision for delivering the
greatest impact for our clients through the most innovative and effective
digital marketing practices."

AMP Agency acquired Fulgent Media Group, a media strategy and planning firm with
focus across emerging "digital" media platforms, in 2008 and Rock Coast Media, a
digital marketing agency focusing on search engine marketing, search engine
optimization and social media strategy, in 2009, significantly enhancing its
comprehensive media and marketing services
(http://www.ampagency.com/mediaservices).

The MITX Awards finalists comprise a "who's who" of companies active in the
Internet business and marketing industry in Massachusetts and the surrounding
New England area. The 130 awards finalists competed in 27 categories in vertical
industries ranging from consumer goods to government to education and tourism.

According to MITX, this year's finalists stood out among an increasing number of
high-quality nominations representing notable improvements in how technology is
being used to enhance the user experience via interactive communications
strategies.

Nominees and award-winners from the region`s advertising agencies, marketing
services firms, media companies and corporations will be honored at the annual
MITX gala event Tuesday, November 17 at 6 p.m. at the Boston Marriott Copley
Place.

About AMP Agency

AMP Agency (www.ampagency.com) is a full-service marketing agency that combines
strategic planning, compelling creative, innovative execution, and measurable
results to help our clients' success and marketing dollars exceed the
traditional. Whether it's inside the home, out on the road, or across the
digital space, AMP connects clients with their target audience by designing
brand experiences that are built where consumers live.

The AMP Agency logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=6433

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CONTACT: AMP Agency
Media Contacts:
Jodi Smith, VP, Public Relations
212-329-8359
jsmith@alloymarketing.com
Victoria Shaw, VP, Integrated Public Relations
617-723-8929
vshaw@ampagency.com