Phase Forward Announces FDA Contract Award for Production Rollout of WebSDM with Empirica Study

Contract Will Support Expanded Rollout of Phase Forward`s WebSDM Product with
Clinical Trials Signal Detection at FDA CDER
WALTHAM, Mass.--(Business Wire)--
Phase Forward (NASDAQ: PFWD), a leading provider of data management solutions
for clinical trials and drug safety, today announced a contract award to support
the FDA`s production rollout of the company`s WebSDM Release 3.0 software,
including the Empirica Study Clinical Trials Signal Detection system. The WebSDM
tool was originally developed under a Cooperative Research and Development
Agreement (CRADA) for the FDA to validate and review submission data in CDISC
Study Data Tabulation Model (SDTM) format, and has been installed at FDA since
2005. Empirica Study provides advanced statistical screening and visualization
tools for review of SDTM data.

Under the contract, Phase Forward will be providing extended support, training,
expanded statistical documentation for reviewers, software updates and
enhancements to the Center for Drug Evaluation and Research`s (CDER`s)
Computational Science Center (CSC) as it works to make standards-based review
tools such as WebSDM more readily available to reviewers. The WebSDM solution is
also installed at the National Cancer Institute (NCI) for use with the FDA`s
Janus data warehouse.

"We`re very pleased to have this opportunity to help CDER expand reviewers` use
of WebSDM to help them more fully realize the benefits of standardized
submission data in CDISC format," said Wayne Kubick, vice president for Phase
Forward`s Lincoln Safety Group and Lincoln`s principal investigator for the
original CRADA. "Over the past year, we have seen increased interest among
reviewers in using Empirica Study`s advanced signal detection capabilities,
including Multivariate Bayesian Logistic Regression and its rich set of
graphical visualizations with drilldown to facilitate exploration of lab, ECG,
vital signs, completion and adverse event data. This new contract will allow us
to help reviewers further capitalize on the wider signal detection and analysis
capabilities that these products can offer."

WebSDM, along with the Empirica suite of pharmacovigilance and risk management
products, is managed by Phase Forward`s Lincoln Safety Group, one of the most
experienced and respected teams in the industry.

About Phase Forward

Phase Forward is a leading provider of integrated data management solutions for
clinical trials and drug safety. Phase Forward`s products and services have been
utilized in over 10,000 clinical trials involving more than 1,000,000 clinical
trial study participants at over 300 organizations and regulatory agencies
worldwide including: AstraZeneca, Boston Scientific, Dana-Farber Cancer
Institute, Eli Lilly, the U.S. Food and Drug Administration, GlaxoSmithKline,
Harvard Clinical Research Institute, Merck Serono, Novartis, Novo Nordisk,
PAREXEL International, Procter & Gamble, Quintiles, sanofi-aventis,
Schering-Plough Research Institute, Servier, SGS, Tibotec and the U.K. Medicines
and Healthcare Products Regulatory Agency. Additional information about Phase
Forward is available at www.phaseforward.com.

Cautionary Statement

Certain statements made in this press release that are not based on historical
information are forward-looking statements which are made pursuant to the safe
harbor provisions of the Private Securities Litigation Reform Act of 1995. This
press release contains express or implied forward-looking statements relating
to, among other things, the performance of Phase Forward`s products and
services, future business and operations plans of Phase Forward customers, and
future use of Phase Forward`s products by the U.S. Food and Drug Administration
(FDA). These statements are neither promises nor guarantees, but are subject to
a variety of risks and uncertainties, many of which are beyond Phase Forward's
control, which could cause actual results to differ materially from those
contemplated in these forward-looking statements. In particular, the risks and
uncertainties include, among other things, the ability of Phase Forward to
collaborate with regulatory agencies, discontinuation of the use of Phase
Forward`s products and services by customers or regulatory agencies such as the
FDA, the possibility that customers` and regulatory agencies` needs or plans may
change over time, and competition. Existing and prospective investors are
cautioned not to place undue reliance on these forward-looking statements, which
speak only as of the date hereof. Phase Forward undertakes no obligation to
update or revise the information contained in this press release, whether as a
result of new information, future events or circumstances or otherwise. For
additional disclosure regarding these and other risks faced by Phase Forward,
see the disclosure contained in Phase Forward's public filings with the
Securities and Exchange Commission including, without limitation, its most
recent Annual Report on Form 10-K.

Phase Forward
Elaine Maynard, 781-902-4371
elaine.maynard@phaseforward.com
or
CHEN PR, Inc.
Randy Wambold, 781-672-3119
rwambold@chenpr.com

Copyright Business Wire 2009