Microsoft Demos 'Three Screens and a Cloud' Scenario for Banking

As today's financial institutions target a new generation of customers,
Microsoft provides solutions that create a connected experience across
multiple environments and devices.

BOSTON, Nov. 2 /PRNewswire-FirstCall/ --
Where: BAI Retail Delivery Conference & Expo
Microsoft Booth 215
Boston Convention & Exhibition Center
415 Summer St.
Boston, MA 02210

What: During the 2009 BAI Retail Delivery Conference & Expo, Microsoft
Corp. will demonstrate its "three screens and a cloud" vision as
it applies to banking, showcasing how different channels can be
seamlessly tied together, in ways such as these:

-- Online -- A firsthand look into how today's banks can
integrate intuitive, user-friendly technologies built on
Microsoft Silverlight and Windows Presentation Foundation for
consumers banking online, creating a highly interactive
experience for financial transactions, research and planning.

-- In the branch -- An interactive showcase on how banks can use
Microsoft Surface in the branch to interact with customers
and provide a rich, aggregated view of their entire financial
portfolios.

-- Mobile phone -- Banks can reach customers even when they're
on
the go, through targeted alerts and notifications sent to
consumers mobile phone via Tellme and Windows® phones.

-- In the cloud -- Banks can utilize Microsoft's cloud-based
operating system, Windows Azure, to connect the various
platforms and devices in a seamless way and scale up or down
depending on customer demand.

News: Microsoft "Millennials and Baby Boomers Banking Channel
Preference Survey 2009." During the event, Microsoft will release
the results of a new study on millennials and baby boomers and
their channel preferences when interacting with financial
institutions.

When: Nov. 3-5, 2009

Who: Colleen Healy, general manager, U.S. Financial Services Group,
Microsoft
Marley Gray, industry technology strategist, U.S. Banking Group,
Microsoft

More Info: More information is available at
http://www.microsoft.com/industry/financialservices/banking/default.mspx.

(Logo: http://www.newscom.com/cgi-bin/prnh/20000822/MSFTLOGO)

SOURCE Microsoft Corp.

Matt Pennacchio of Ruder Finn, +1-212-715-1613, pennacchiom@ruderfinn.com, for
Microsoft Corp.; or Caitlin McCabe of Microsoft, +1-646-220-2261,
cmccabe@microsoft.com