Sitel Implements New Technology To Identify Ideal Customer Service Agents

Contact Center Outsourcing Provider Customizes State-of-the-Art Occupational
Assessment Software to Provide Clients with Highest Caliber Agents
NASHVILLE, Tenn.--(Business Wire)--
Sitel, a leading global business process outsourcing (BPO) provider, today
announced its implementation of a customized employment assessment software from
Profiles International. Profile XT from Profiles International tests a potential
agent`s professional skill level through a measure of the candidate`s thinking
and reasoning style, behavior traits and occupational interests.

"As the frontline contacts for some of the world`s most renowned brands, it is
our highest priority to employ only the most skilled and appropriate customer
care agents," said Bert Quintana, global chief operations officer at Sitel.
"With access to a tool that allows for customization across multiple client
accounts, we are now even better equipped to provide our clients with the
highest caliber agents, best suited for each of our individual clients."

Profile XT is a fully customizable online application that develops job match
patterns for potential hires, comparing candidate qualities with the attributes
of Sitel`s most productive and top performing agents. Each assessment can be
tailored towards any of the company`s more than 350 clients by company type,
department, manager, position, geography or any combination of these factors.
Sitel has found that by matching candidates to a client`s specific campaign
profile instead of a general service profile, it builds productivity and job
satisfaction while diminishing negative factors such as stress, tension,
conflict, miscommunication and costly employee turnover.

"Major consumer brands are now understanding the importance of differentiating
themselves with exceptional customer service experiences," said Jim Sirbasku,
CEO, Profiles International. "Armed with our advanced assessment software, Sitel
is able to identify the ideal candidates at the onset, ensuring that each
contact center agent possesses the highest degree of qualities necessary to
provide excellent service to their customers on a daily basis."

Sitel provides customer care for the world`s leading brands with more than 140
customer care sites around the world. Each contact center focuses on developing
a global learning culture where all 60,000 associates are on a continuous
improvement track and delivering ongoing process improvement initiatives with
measurable return on customer investment.

Individuals interested in exploring employment opportunities with the contact
center outsourcing provider may visit www.sitel.com and select Careers from the
drop down menu.

About Sitel

Sitel is a global Business Process Outsourcing (BPO) leader. The company meets
clients` customer care and transaction processing needs through 60,000
associates in 27 countries. Sitel provides world-class solutions from on-shore,
nearshore and offshore locations across 140+ facilities throughout North
America, South America, EMEA and Asia Pacific. The company`s award-winning
services provide clients with the strategic insight, scale and diversity of
offerings to ensure the best return on their customer investment. The company is
privately held and majority owned by Canadian diversified company, Onex
Corporation. For more information, please visit www.sitel.com.

Sitel
Andrew Kokes, +1 877-95-Sitel
andrew.kokes@sitel.com
or
Schwartz Communications
Dana Conti/Maddy Shedno, +1 781-684-0770
sitel@schwartz-pr.com

Copyright Business Wire 2009