Kevin Holbrook Named CFO of The Original Brooklyn Water Bagel Co.

DELRAY BEACH, Fla., Nov. 2 /PRNewswire/ -- Kevin M. Holbrook, a talented
executive who has helped build business in everything from real estate to
gourmet coffee, has been named chief financial officer of The Original
Brooklyn Water Bagel Co., which promises to take the unique taste of New York
bagels worldwide.

"We are thrilled to have someone of Kevin Holbrook's caliber and experience
join our team," Steven M. Fassberg, president and CEO said. "Together we plan
to make this the ultimate destination to buy bagels worldwide."

The Original Brooklyn Water Bagel Co., which opened its first restaurant Aug.
10 in Delray Beach, uses a patented water filtration system that can duplicate
Brooklyn water anywhere. Connoisseurs recognize that water is the secret to
the perfect New York bagel, which features a thin, crusty outer shell and an
airy center. Much like the brew pub experience, customers are able to look
through glass to observe the water treatment system and bagel making.

The company plans to sell hundreds of franchises within the next two years and
already is registered to franchise in 37 states. Customer response was
overwhelming at the launch of the Delray Beach location with three times the
expected number of customers. The menu features 26 varieties of fresh baked
Brooklyn bagels, sandwiches and Boca Java's fresh roasted gourmet coffee.

Holbrook, a certified public accountant with degrees in finance and accounting
from Florida State University and Florida Atlantic University, was most
recently president of Boca Java, a leading coffee roaster and retailer in
Delray Beach, Fla. He has a variety of experience in a range of businesses -
consumer products, hospitality, service and technology in divisional
corporate, public, private and start-up environments.

He joins the management team of Fassberg and Scott Harris. Fassberg, president
and CEO, is a former investment banker and mortgage professional who opened,
developed and sold several impressive restaurant concepts and delicatessens
from 1984 through 2002. Harris has held executive positions, specializing in
developing strategies for Fortune 500 companies and negotiating strategic
partner agreements with Microsoft, Dell, HP, IBM Global Services, Partech,
NEC, Sony Online Entertainment and Raytheon.

"I love the concept," Holbrook said. "The energy level is high. Steve Fassberg
and Scott Harris are bright, ambitious, passionate and connected. It's a
natural fit. It's amazing what they're been able to do in a short period of
time. Having a superior management team will take it to the next level, and
I'm excited to join the team and help shape the strategic direction of the
company."

About The Original Brooklyn Water Bagel Company
Founded in 2009 in Delray Beach, Fla. and opening soon in Boca Raton and
Aventura, The Original Brooklyn Water Bagel Company is positioned to
revolutionize the quick service food industry worldwide. It owns the patented
water technology that recreates Brooklyn water, allowing its franchises to
produce a distinctive Brooklyn bagel anywhere in the world. The water is also
used for everything from Coca-Cola to freshly roasted private label gourmet
coffee to ice cubes. The company is presently selling franchises throughout
the country using the Development Agent model. Larry Feldman, who was
instrumental in the creation of this model, is an Original Brooklyn Water
Bagel Co. advisory board member and CEO of Subway Development Corp. For more
information, call 877-BAGEL-80 or visit www.brooklynwaterbagel.com.

SOURCE Tilson Communications

Britt Monroe, Tilson Communications, +1-561-998-1995, x20,
bmonroe@tilsonpr.com