BP Joins fuelperks!® Rewards Program

Excentus, BP Sign Agreement to Provide Convenient fuelperks! Reward Redemption
across the Country
IRVING, Texas--(Business Wire)--
Excentus Corporation and BP (NYSE: BP) have joined forces to expand the reach of
the fuelperks! Rewards Program - a program that allows consumers to earn gas
rewards and redeem them instantly at the pump. Under terms of the agreement, BP
will become the fuelperks! redemption partner in the majority of marketing areas
in which BP operates.

BP`s brand-wide price rollback initiative

Excentus will leverage BP`s recently announced brand-wide price rollback
initiative to help expand the fuelperks! Rewards program across the country. The
initiative, among other things, aims to make every BP gas station a redemption
center for cents-per-gallon fuel rewards. To date, over 90% of eligible BP
sites, representing over 8,000 locations, have enrolled to receive the price
rollback software upgrade in a brand-wide deployment effort beginning later this
year. This will bring Price Rollback technology to over 90 marketing areas in
the U.S. in 2010.

Savings made easy

The fuelperks! Rewards Program provides consumers with cents-per-gallon rewards
for making purchases at over 500 grocery stores, including Giant Eagle,
Roundy`s, Bi-Lo, Ukrop`s and Winn-Dixie locations. fuelperks! Rewards add up
over multiple purchases and can be instantly redeemed on fuel purchases up to 20
gallons. For example, when a customer spends $50 during one visit or over
multiple visits at a participating grocery store, they can earn a 10
cents-per-gallon reward. The same customer spending an additional $100 at this
store will earn an additional 20 cents-per-gallon, for a total of 30
cents-per-gallon redeemable on their next fill-up at a participating gas
station.

Consumers instantly redeem the rewards by swiping their rewards card at the pump
or inside the convenience store, and selecting a form of payment
(credit/debit/cash). The price of each grade of fuel drops by the amount of the
customer`s reward balance and the customer selects a grade and begins fueling.
After consumers redeem their rewards, they can start earning new rewards based
on qualifying purchases.

Consumer response and participation in the fuelperks! Rewards program has been
overwhelming. fuelperks! members redeem an average of 40 cents-per-gallon
resulting in millions of dollars of savings.

An expanding relationship

Building on successful fuelperks! program implementations in Minneapolis/St.
Paul, MN, Madison, WI, and other markets, BP and Excentus expect to continue to
expand the reward program with new and existing fuelperks! partners, with the
goal of increasing the earnings power and benefit for the consumer.

"fuelperks! has proven to be a highly successful program for both our reward
issuing and redemption retail partners," said Brandon Logsdon, EVP and General
Manager of Excentus. "We welcome BP as our latest fuelperks! partner which will
allow us to expand the program nationally - helping our retail partners grow
their businesses while enabling more consumers to save significant money on
gasoline using fuelperks! Rewards."

"BP and Excentus share a similar vision of a national fuel reward program
delivering instant cents-per-gallon rewards at the pump," said David
VanWiggeren, Card Marketing Manager for BP. "We are thrilled to offer Excentus`
fuelperks! Rewards Program to BP`s network of sites nationwide, combining the
quality of BP gasoline with Invigorate with the innovative fuelperks! Program to
deliver real value to consumers."

About Excentus

Excentus Corporation is the provider of the patent protected fuelperks! Rewards
Program - a retail marketing coalition in the United States utilizing fuel as
the ultimate consumer reward. Headquartered in Irving, Texas, Excentus Corp. was
founded in 1996. It is a privately held company with over 150 customers in the
U.S. and Canada. For more information, email marketing@excentus.com, or visit
www.excentus.com.

About BP

BP is one of the world's largest oil and gas companies, serving millions of
customers every day in more than 100 countries across six continents. BP's
activities are Exploration and Production; Refining and Marketing; and
Alternative Energy, its low-carbon energy business. Through these businesses, BP
provides fuel for transportation (including in the US its unique BP gasoline
with Invigorate), energy for heat and light; retail services; and petrochemicals
products for textiles and packaging. For more information, visit www.bp.com.

Excentus Corporation
Scott Wetzel, 972-793-6796

Copyright Business Wire 2009