NATURAL CHOICE(R) Cat Food Gives Finicky Felines the Ideal Nutrient Balance

Nutro Products Challenges Cat Owners to Switch to NATURAL CHOICE(R) Cat Food
to See the Difference

NASHVILLE, Tenn., Nov. 2 /PRNewswire/ -- Finicky cats may be a thing of the
past - at least when it comes to food. Nutro Products, Inc. has just released
a new formula, NATURAL CHOICE® cat food with Ideal Nutrient Balance (INB), to
deliver the natural nutritional balance that cats intuitively seek from their
diet.

Developed by Waltham, the World's Leading Authority On Pet Care And
Nutrition®, Ideal Nutrient Balance is the perfect mix of protein, fat and
carbohydrates along with essential vitamins and minerals to give cats balanced
nutrition.

"Many people come to me concerned about their cat's health and diet because
their cat is overweight or simply doesn't like his food. It is imperative that
cats get the right balance of protein, fats and carbs from their diet in order
to have the foundation for optimum health," said Director of Health and
Nutrition for Nutro Products, Inc., Dr. Tiffany Bierer. "NATURAL CHOICE® cat
food with INB provides this balance, which supports cats' healthy immune
systems and strong bones along with other important benefits."

NUTRO® NATURAL CHOICE® cat food with INB is available at pet stores
nationwide. The NATURAL CHOICE® brand includes Chicken Meal Formula Products
in Kitten Original or Indoor, Adult Original or Indoor, Weight Management
Original or Indoor, and Senior Original or Indoor. Oceanfish Flavored Products
come in Adult Original or Indoor and Weight Management Original or Indoor.

About Nutro Products
Nutro Products, Inc. is a leading manufacturer of natural pet food products
sold exclusively at pet stores. The company has been making "The World's Best
Pet Food" for more than 80 years and is dedicated to quality, excellence and
innovation in dog and cat nutrition offering healthful formulas for every
pet's life stage, activity level and size. Nutro Products, Inc.'s family of
NUTRO® brands includes MAX®, NATURAL CHOICE® and ULTRA(TM) pet food brands.
The Greenies Company, a division of Nutro Products, Inc., is a global leader
in pet dental chews. For more information, please visit
www.nutroproducts.com.

CONTACT
Monica Barrett
Nutro Products
615-628-5387
monica.barrett@effem.com

Lisa Ptak
Edelman, on behalf of Nutro Products
312-240-2752
LisaPtak@edelman.com

®/(TM) Trademarks © Nutro Products, Inc. 2009. The WALTHAM® marks are owned
by Mars, Incorporated.

SOURCE Nutro Products, Inc.

Monica Barrett of Nutro Products, +1-615-628-5387, monica.barrett@effem.com;
or Lisa Ptak of Edelman, +1-312-240-2752, LisaPtak@edelman.com, for Nutro
Products, Inc.