Blockbuster Reports Strong Attach Rates on Consumer Electronics Powered by Roxio CinemaNow

Blockbuster Reports Strong Attach Rates on Consumer Electronics Powered by
Roxio CinemaNow
Consumers Embracing BLOCKBUSTER On Demand as Internet-delivered Movies Go
Mainstream

NOVATO, Calif. and DALLAS, Nov. 2 /PRNewswire-FirstCall/ -- Sonic Solutions®
(Nasdaq: SNIC) and Blockbuster Inc. (NYSE: BBI, BBI.B), today announced that
the recently launched BLOCKBUSTER On Demand® movie service, has exceeded all
initial launch expectations and is being rapidly embraced by consumers who are
looking for the latest movie releases on their connected TVs and set-top
players. Reflecting the growing interest in digital delivered entertainment
and the broad appeal of the Blockbuster brand, device reports show BLOCKBUSTER
On Demand is driving attach rates over 50% higher than historic figures for
Roxio CinemaNow(TM) powered services and increasing transaction volume beyond
expectations.

"Latest device reports are a clear indication that we've found a winning
formula in combining our Roxio CinemaNow content delivery platform with one of
the most recognizable brands in entertainment," said Dave Habiger, CEO of
Sonic Solutions. "The Blockbuster brand clearly means 'new movies here' and is
prompting consumers to jump at the chance to see first run hits from the
comfort of their living rooms."

The BLOCKBUSTER On Demand service is built on Sonic's Roxio CinemaNow video
platform, enabling consumers to find and access their favorite Hollywood hits
from a broad range of consumer electronics devices, including availability now
on select Samsung HDTVs, Blu-ray Players and Home Theater Systems as well as
TiVo DVRs. Providing the same flexibility in compatibility and portability
that consumers have come to expect from physical DVDs, the Roxio CinemaNow
platform makes it possible for device manufacturers to add internet-delivered
video services to their devices quickly and easily with leading brands, such
as Blockbuster.

"Our alliances with Samsung and TiVo have allowed us to bring service to
millions of homes across the country and we're delighted with how quickly
consumers are recognizing the value of the BLOCKBUSTER On Demand movie
service," said Jim Keyes, Blockbuster Chairman and CEO. "In a matter of a few
weeks, we have already seen adoption for our digital services almost double
following these initial device deployments, and we fully anticipate rates to
continue to increase as more products are introduced by our device partners in
the future. Additionally, by the end of the year we expect to add high
definition content to our growing digital library. Through our multi-channel
approach, we are the only entertainment provider that offers customers
convenient access to media entertainment whenever and however they want it."

With the BLOCKBUSTER On Demand service, consumers have access to the hottest
new releases from Blockbuster to rent or purchase -- whether it's the latest
comedies such as "Imagine That," action-packed thrillers like "State of Play,"
hot box office hits such as "Ghosts of Girlfriends Past" or award winners like
"The Curious Case of Benjamin Button." BLOCKBUSTER On Demand brings consumers
titles as soon as they become available for digital download, typically within
a couple of weeks after you can buy or rent them at your local BLOCKBUSTER
store, and months or years before you can watch them on a streaming
subscription services. Most rentals will range from $2.99 for classic hits
to $3.99 for new releases.

About Blockbuster Inc.
Blockbuster Inc. is a leading global provider of rental and retail movie and
game entertainment. The Company provides its customers with convenient access
to media entertainment anywhere and any way they want it - whether in-store,
by-mail, through vending and kiosks or digital download. With a highly
recognized brand name and a library of over 125,000 movie and game titles,
Blockbuster leverages its multi-channel presence to further build upon its
leadership position in the media entertainment industry and to best serve the
two million daily global customers and over 50 million annual global
customers. The Company may be accessed worldwide at www.blockbuster.com.

About Sonic Solutions
Sonic Solutions® (NASDAQ: SNIC) is powering the digital media ecosystem
through its complete range of Hollywood to Home(TM) applications, services,
and technologies. Sonic's Roxio® products enable consumers to easily manage
and enjoy personal digital media content and, through Roxio CinemaNow(TM),
access premium Hollywood entertainment on a broad range of connected devices.
A wide array of leading technology firms, professionals, and developers rely
on Sonic to bring innovative digital media functionality to next-generation
devices and platforms. Sonic Solutions is headquartered in Marin County,
California.

Forward-Looking Statements
This release may contain forward looking statements that are based upon
current expectations, including the market acceptance and success of the
alliance between Blockbuster and Sonic Solutions. Actual results could differ
materially from those projected in the forward looking statements as a result
of various risks and uncertainties. This press release should be read in
conjunction with Blockbuster's and Sonic Solutions' most recent annual reports
on Form 10-K, quarterly Forms 10-Q and other reports on file with the
Securities and Exchange Commission, which contain a more detailed discussion
of each company's business including risks and uncertainties that may affect
future results. Neither Blockbuster nor Sonic Solutions undertakes to update
any forward looking statements.

Sonic, the Sonic logo, Sonic Solutions, Roxio, Roxio CinemaNow, and Hollywood
to Home, are trademarks or registered trademarks owned by Sonic Solutions in
the United States and/or other countries. All other company or product names
are trademarks of their respective owners and, in some cases, are used by
Sonic Solutions under license. Specifications, pricing and delivery schedules
are subject to change without notice.

SOURCE Blockbuster Inc.; Sonic Solutions

Randy Hargrove of Blockbuster Inc., +1-214-854-3190,
randy.hargrove@blockbuster.com, or Chris Taylor of Sonic Solutions,
+1-408-367-5231, chris_taylor@sonic.com