Home Shopping Latino Inc. Signs Production Agreement With ROCCX

DOVER, Del., Nov. 2, 2009 (GLOBE NEWSWIRE) -- Home Shopping Latino Inc.,
www.vivatelecompras.com, a public Corporation (Pink Sheets:HSPG) ("the
Company"), a new Latino Shopping Network, the only network of its kind to
service the exploding Latino market in the USA with the on air name Viva
TeleCompras, today announces an agreement with ROCCX and Executive Producer
Rosario Marino for the production of five one hour segments to be aired on
Viva's Network.

Latino spending power has reached $700 billion and is expected to top $1 billion
by 2010. In fact, the latest U.S. Census Bureau figures estimate the total
Latino population in the United States at 42.7 million, making them the largest
minority group in the United States. Perhaps no other statistic displays the
loyalty and size of the Latino market than the fact that Univision has now
become the 5th largest television network in the United States behind ABC, NBC,
CBS and FOX.

ROCCX is a Miami-based dynamic group of perfectly bilingual skilled
professionals with expertise in the areas of TV production, Direct Response
Television, Public Relations, Media, and Creative Writing.

Believing in a complete solution for products and services, ROCCX is an
integrated tool in the broader marketing spectrum that creates, integrates and
engineers toward generating desired business results, whether it is to launch
and promote a product or service, crossover a product or company to the
worldwide Hispanic marketplace, or to increase sales, enhance reputation, and
magnify market capitalization. Ms. Moreno emphasized, "We don't just reach the
Hispanic Market, we ARE the Hispanic Market."

Frank Celecia, CEO of Viva TeleCompras, stated, "One of the first hour segments
Rosario will produce is focused on exclusive jewelry designs based on Novella
Stars (soap operas). This segment will feature the more sophisticated jewelry
lines with precious and semi precious stones from Madagascar. Jewelry brands
will be presented by the stars as their own designer lines available exclusively
on VIVA'S Network. While presenting the jewelry, they will discuss the way it
was made and the significance of the stones to different astrological signs."

The Home Shopping Latino, Inc. (dba Viva TeleCompras) logo is available at
http://www.globenewswire.com/newsroom/prs/?pkgid=6590

The information in this Press Release includes certain "forward-looking"
statements within the meaning of the Safe Harbor provisions of Federal
Securities Laws. Investors are cautioned that such statements are based upon
assumptions that in the future may prove not to have been accurate and are
subject to significant risks and uncertainties, including the future financial
performance of the Company. Although the Company believes that the expectations
reflected in its forward-looking statements are reasonable, it can give no
assurance that such expectations or any of its forward-looking statements will
provide to be correct. Factors that could cause results to differ include, but
are not limited to successful performances of internal plans, the impact of
competitors, and general economic risks and uncertainties.

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CONTACT: HSL Inc.
Frank Celecia
310-589-9640
Fax: 818-540-4251
www.vivatelecompras.com
40 E Division Street
Suite A
Dover, Delaware 19901