NextActionTM Receives Substantial Equity Investment from General Catalyst Partners

NextAction to rebrand as DataLogixTM - the leading provider of cross-channel
marketing data
WESTMINSTER, Colo.--(Business Wire)--
NextActionTM, the leader in multi-channel marketing, data and analytics, today
announced it has closed on a large private equity investment from General
Catalyst Partners and entrepreneur Rob Gierkink. The company will be rebranded
as DataLogix, maintaining its retail targeting product suite under the
NextAction DirectTM label, and its digital ad network and data platform under
the Affiniti Digital brand.

"Partnering with Rob and the GC team provides us with the capital and industry
expertise to pursue our vision of creating the world`s best cross-channel data
platform for direct and brand marketers," said Eric Roza, President of
DataLogix. "Rob has built and sold three of the largest loyalty companies in
the world, and his knowledge of the grocery and CPG space will be a great
complement to our expertise in data, predictive analytics and online
advertising."

Rob Gierkink has spent more than twenty years working with supermarkets and
other retailers as well as companies in the consumer packaged goods industry.
He co-founded companies that launched the largest loyalty programs in the United
Kingdom (Nectar), Canada (Air Miles) and Holland (Air Miles). Today these
programs have over 25 million households actively participating and the
underlying companies have created nearly a billion dollars of shareholder value
for their investors. Gierkink will continue to serve as Chairman and CEO of
DataLogix, and Roza will become its President. George Bell from General
Catalyst Partners and Tim Connor from Sequel Venture Partners, NextAction`s
current lead investor, will join the DataLogix Board.

"Marketers spend over a billion dollars every day in the United States to flood
consumers with messages, and yet most messages are delivered based on antiquated
targeting techniques resulting in marketing irrelevance," said George Bell,
Managing Director of General Catalyst Partners. Bell, the former CEO of
Upromise, Excite and Excite@Home, brings extensive experience in digital sales
and marketing. "DataLogix has done something that no other company in the United
States has been able to do; they have aggregated 8 billion purchase transactions
across 110MM households, integrated that with a number of other best-in-breed
data sources, and created a delivery platform to enable both offline and online
targeting using that data."

"We believe the NextAction Direct database and Affiniti Real-World Data
PlatformTM will dramatically improve the relationship between marketers and
their consumers by leveraging real-world purchase insight to deliver marketing
relevance and effectiveness," said Rob Gierkink. "In addition to the consumer
information we have today, we will continue to work hard to bring in other great
data sources and thus enhance our effectiveness for multi-channel retailers and
brand marketers."

About DataLogix

DataLogix, a privately-held company based in Westminster, Colorado, provides
data and technology-driven solutions for leading direct marketers and brand
advertisers to increase the effectiveness of customer acquisition, retention and
branding programs across online and traditional channels. Its product-lines
include NextAction DirectTM, the largest database of SKU-Level consumer
purchasing behavior, and Affiniti DigitalTM, the leading online ad platform for
Real-World DataTM. For more information, please visit: www.datalogix.com.

About General Catalyst Partners

General Catalyst Partners is a venture capital firm that invests in exceptional
entrepreneurs who are building the technology-based companies that will lead
innovation and transform industries. Founded in 2000, General Catalyst Partners
leverages its principals' extensive operational, business development and
technological expertise to provide portfolio companies with a catalyst for
success through business-building and partnership development assistance.
General Catalyst is headquartered in Cambridge, Mass. For more information,
please visit: www.generalcatalyst.com.

About Sequel Venture Partners

Sequel Venture Partners, based in Boulder, Colorado, provides venture funding
for early stage technology businesses. Sequel manages $400 million in capital,
and specializes in Healthcare, Internet and Enterprise IT, Clean Technology and
Internet based services. For more information please visit: www.sequelvc.com.

DataLogix
Andy Conigliaro, 303-327-1737
Pr_@datalogix.com

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