Push-To-Talk Technology Dials Up the Top Prize at AT&T Mobile Developer Contest

AT&T FAST-PITCH ALSO SELECTS IQ ENGINES PHOTO LABELING APPLICATION AS THE
WINNER IN CONSUMER CATEGORY

DALLAS, Nov. 2 /PRNewswire-FirstCall/ -- Innovation ruled the show and the top
prize in AT&T's annual Fast-Pitch contest during Fall CTIA. Earning the grand
prize in the business category was HipVoice with its revolutionary
Push-To-Talk application that works across carriers and devices. The
technology enables workers to communicate simply and seamlessly between the
office and the field.

IQ Engines grabbed the top consumer prize with its application that recognizes
and labels photos, then monetizes these images by matching them to relevant
retailers and advertisers. Their image labeling engine(TM) is fast, accurate
and scalable. Using a mobile phone's camera, IQ Engine enables the user to
point at any product to retrieve detailed information, reviews, prices, and
purchase links. This application makes searching for product information
effortless and fast.

HipVoice and IQ Engines were among the more than 200 mobile consumer and
business software developers that participated in the Fast-Pitch Platinum
Awards contest held at CTIA IT 2009 in San Diego. Each company earned a
$10,000 prize in its category.

HipVoice, which recently had its application certified, will be featured
online and in print versions of the AT&T Certified Solutions Catalog. On the
consumer side, IQ Engines will have an opportunity to market its application
through a range of AT&T's consumer distribution opportunities.

The Fall Fast-Pitch Platinum Awards offers many companies, both big and small,
the opportunity to compete. "To have an opportunity like this with a national
carrier is very exciting," said Darius Gandhi, VP of Business Development,
HipVoice.

"Our technology comes from two years of research funded by the National
Science Foundation. It is exciting to see our research in mobile visual search
move to the market," said Gerry Pesavento, CEO of IQ Engines.

The two runners-up in the business category were P.O.D. Verify's PODPAD and
iVisit's SeeStar. The PODPAD solution uses wireless document imaging for field
services and transportation by using a wireless phone and Verify's patented
scanner. This enables the user to scan documents in a vehicle or office and
transmit them to his or her company instantly. iVisit's SeeStar technology
offers persons who are visually impaired a virtual "pair of eyes." Live images
are transmitted to a remote assistant who can view the images, describe the
person's surroundings, indicate the location of landmarks and pathways to
destinations, or recognize objects and print media.

The two runners-up in the consumer contest were Micello and Evernote. Micello
is an application that provides a unique indoor location-based service for
mobile devices. Millions of people today use mobile maps to navigate to their
destination. Micello goes one step further by extending a map inside
locations, such as convention centers, shopping malls, college campuses,
airports, and theme parks. With Evernote if you can see it or think of it,
Evernote can help you remember it. Type a text note, clip a web page, and snap
a photo or grab a screenshot, Evernote will keep it all safe. Everything
captured is indexed and easily searchable.

Each of the runners-up received a $5,000 cash award.

Contestants were invited to present their applications to a panel of judges
that determined which application would make the cut for potential placement
on AT&T's wireless network. The judges based their decisions on several
factors, including innovation and originality of the application, market
appeal, interface design, and number of platforms and handsets supported.

"The Fast-Pitch program is not only a great platform for these up-and-coming
developers, it helps ensure that AT&T can continue to give its customers
convenient access to some of the most innovative wireless applications out
there," said Carolyn Billings, executive director, developer marketing, AT&T
Mobility and Consumer Markets. "We're grateful to all of the participants in
this year's contest, and extend our congratulations to the winners."

AT&T is the first major wireless carrier to create a developer relations
program and now has more than 20,000 developers registered in its program.
AT&T offers its customers all of the world's major mobile operating systems,
working with developers to create applications and content for BlackBerry®,
iPhone, Java, Microsoft Windows Mobile, Palm OS and Symbian.

All of AT&T's mobile applications operate on its GSM network, the world
standard in mobile communications used by more than 88 percent of wireless
users worldwide. GSM is inherently open, making it easy for developers and
carriers to bring innovative applications to consumers.

For more information about The AT&T Developer Program and AT&T Fast-Pitch
Platinum Awards, please visit http://developer.att.com.

About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its
subsidiaries and affiliates, AT&T operating companies, are the providers of
AT&T services in the United States and around the world. Among their offerings
are the world's most advanced IP-based business communications services, the
nation's fastest 3G network and the best wireless coverage worldwide, and the
nation's leading high speed Internet access and voice services. In domestic
markets, AT&T is known for the directory publishing and advertising sales
leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T
brand is licensed to innovators in such fields as communications equipment. As
part of their three-screen integration strategy, AT&T operating companies are
expanding their TV entertainment offerings. In 2009, AT&T again ranked No. 1
in the telecommunications industry on FORTUNE® magazine's list of the World's
Most Admired Companies. Additional information about AT&T Inc. and the
products and services provided by AT&T subsidiaries and affiliates is
available at http://www.att.com.

© 2009 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo
and all other marks contained herein are trademarks of AT&T Intellectual
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SOURCE AT&T Inc.

Sue McCain, +1-314-982-8664, smccain@attnews.us, for AT&T Inc.