The ALS Association Selects Grizzard as Agency of Record

Grizzard To Manage New Collaborative National Program To Increase Donor
Engagement And Support

ATLANTA, Nov. 2 /PRNewswire/ -- Grizzard Communications Group, an industry
leader in integrated, direct response marketing and fundraising, today
announced it has been selected to serve as the agency of record for The ALS
(Amyotrophic Lateral Sclerosis) Association. ALS is often referred to as Lou
Gehrig's Disease.

(Logo: http://www.newscom.com/cgi-bin/prnh/20091102/CL02644LOGO )

Grizzard will be leading The ALS Association's effort to create a more
relevant message platform that will address a broader audience for support and
build stronger engagement with donors. In these efforts, Grizzard will be
working to expand research, develop effective messaging, and provide analytics
and strategic guidance of direct and digital communication and production
management.

"Grizzard brought a very strong strategic growth model for our organization as
well as a high level of enthusiasm and passion for the cause," said Jane
Gilbert, President and CEO of The ALS Association.

The ALS Association is dedicated to leading the fight to cure and treat Lou
Gehrig's Disease through global, cutting-edge research and advocacy, and to
empower people with the disease and their families to live fuller lives by
providing them with compassionate care and support.

Donor support is a vital component of The ALS Association's communication
platform, enabling the organization to broaden the reach of its messaging and
engagement needs. Prior to its partnership with Grizzard, the organization
conducted a single-track direct mail renewal program that incorporated e-mail
solicitations in efforts to increase primary donor engagement. The Grizzard
partnership will enable the organization to overcome a high concentration of
one-time donors and upgrade donors for major giving.

"We have a great passion for a cure for ALS as it is a heart-wrenching disease
that has affected several of our employee's families," said Debbi Barber,
President of Grizzard. "The ALS partnership will allow us to utilize our
skills in philanthropic branding, message development, integrated
multi-channel and expanded digital implementation."

About The ALS Association
Established in 1985, The ALS Association is the only nonprofit organization
fighting Lou Gehrig's Disease on every front. By leading the way in global
research, providing assistance for people with ALS through a nationwide
network of chapters, coordinating multidisciplinary care through certified
clinical care centers, and fostering government partnerships, The Association
builds hope and enhances quality of life while aggressively searching for new
treatments and a cure.

As the preeminent ALS organization, The Association leads the way in research,
patient and community services, public education, and advocacy -- giving help
and hope to those facing the disease. The ALS Association's nationwide
network of chapters provides comprehensive patient services and support to the
ALS community.

About ALS
Amyotrophic lateral sclerosis (ALS), often referred to as "Lou Gehrig's
Disease," is a progressive neurodegenerative disease that affects nerve cells
in the brain and the spinal cord. Motor neurons reach from the brain to the
spinal cord and from the spinal cord to the muscles throughout the body. The
progressive degeneration of the motor neurons in ALS eventually leads to their
death. When the motor neurons die, the ability of the brain to initiate and
control muscle movement is lost. With voluntary muscle action progressively
affected, patients in the later stages of the disease may become totally
paralyzed.

About Grizzard
The 90-year-old Grizzard Communications Group works with more nonprofits than
any other agency in the United States.

Through offices in Atlanta, Los Angeles and several other major U.S. cities,
Grizzard Communications Group serves nonprofits across America. Clients
include: AARP Foundation, The Salvation Army, American Red Cross, ALS
Association, Rescue Missions, Food Banks, Sidney Kimmel Comprehensive Cancer
Center at Johns Hopkins, State Sheriffs' Associations, Prostate Cancer
Foundation and various Animal Welfare and Humane Societies. More information
can be found at www.grizzard.com.

Grizzard Communications Group is part of Omnicom Group Inc. (NYSE: OMC)
(www.omnicomgroup.com). Omnicom Group Inc. is a leading global marketing and
corporate communications company. Omnicom's branded networks and numerous
specialty firms provide advertising, strategic media planning and buying,
digital and interactive marketing, direct and promotional marketing, public
relations and other specialty communications services to more than 5,000
clients in more than 100 countries.

SOURCE Grizzard Communications Group

Kara McClain, Porter Novelli, +1-404-995-4531, kara.mcclain@porternovelli.com,
for Grizzard Communications Group