Editorial Feature: Aviation Titles Commit to Combined Print & Web Audits
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SHELTON, CT, Nov 02 (MARKET WIRE) --
Two leading media brands serving the international aviation industry have
taken an important step towards transparency in both online and print
media by committing to independent audits of circulation and web traffic
by BPA Worldwide, the only global auditor of media.
Aviation Security International and Aviation Maintenance Magazine, are
both published by Aerospace Media, a trading arm of ASI Publications Ltd.
The titles, which are both published online and as bi-monthly print
publications, have served the aerospace industry for more than 30 years.
The publishers are keen to formally track and authenticate recent growth
in web traffic to the Aviation Security International site while the
recently acquired Aviation Maintenance Magazine reapplies for BPA
membership under the new ownership.
"Especially after the recent acquisition of AVM, and as the new
publisher, we are committed to the ongoing validation of the existing
strong circulation which had been audited for many years," said publisher
Adrian Broadbent. "Our advertisers across both publications will now have
maximum reassurance in the circulations that will help with their media
planning for the future."
Added Stuart Wilkinson, BPA's Managing Director EMEA, "We congratulate
Aerospace Media on their move to audit the magazine circulation and web
traffic of their portfolio. Providing the market with independently
verified data across their brand offerings will help build long term
relationships with advertisers and in the aviation and aerospace sector.
Demonstrating audience reach to advertisers has never been more critical."
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The preceding is an American Business Media Editorial Exclusive
issued via Marketwire. Neither the ABM nor Marketwire are responsible for
the content of the preceding document.
Founded in 1906, American Business Media is the association of business
information providers, delivering business intelligence to industry
professionals worldwide, including Madison Avenue, Wall Street and the
Beltway. Its 300 plus member companies reach an audience of more than 100
million professionals and represent nearly 6,000 print and online titles
and over 1,000 trade shows, with well over $26 billion in annual revenues.
For more information, please contact:
Glenn Schutz
203-447-2873
gschutz@bpaww.com
Copyright 2009, Market Wire, All rights reserved.
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