Intelity's ICE Mobile Coming to the App Store & App World

ORLANDO, Fla., Nov. 2 /PRNewswire/ -- Intelity's Interactive Customer
Experience(TM) (ICE), an innovative guest service solution and back-end
monitoring system, has launched its latest phase of interactive development
with ICE Mobile. Now featuring full smartphone capabilities, ICE Mobile offers
all the integral components of ICE as an application for iPhones and
Blackberries that can be downloaded from their respective app stores. From
ordering room service and selecting the latest Video on Demand program to
scheduling a night out on the town with a car service and finding the perfect
babysitter, ICE has all the elements needed for a relaxing evening in or an
adventurous night out. Guests now have the comfort of requesting different
amenities and services while on the go, such as ordering room service from
their smartphone while relaxing by the pool to have a meal waiting in the room
upon return.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091102/CL03187 )

"The fully customizable application can be downloaded at no cost to the guest
while visiting a property that carries the ICE software," explains David
Adelson, founder and CEO of Intelity. "ICE Mobile is an attractive and
affordable way for our hotel partners to grow their guest technologies while
addressing their operational needs in today's economic environment."

The revolutionary new mobile solution is fully customizable to each property
and pulls all of the existing hotel systems together. ICE Mobile offers a
seamless transition between the outside world and the needs of the everyday
traveler all in real-time with the latest options for shopping, dining, and
guest services. Beyond the in-room compendium components, ICE schedules
activities, including spa treatments and dinner reservations, arranges
services, such as room service and valet, and allows users to customize their
language preference so all guests benefit from this solution.

The proven success of ICE at top hotels, such as the Eliot Hotel in Boston,
paves the way for the ICE Mobile rollout at a time when consumers expect the
highest level of guest service possible. With the ICE operating system, the
95-room luxury hotel has seen an immediate positive impact with increased
in-room dining check totals, Internet revenue, room service orders, and
overall customer satisfaction. The renowned hotel has seen more than 50,000
touches with an average of 85 percent of guests using ICE.

For a live demo and more information on Intelity's ICE, visit
www.intelityice.com. Interested hoteliers and timeshare managers can call toll
free 1-888-REV PAR 1 to speak with an ICE hospitality expert for more
information.

Intelity, headquartered in Orlando, Fla., is a hospitality software solution
company focused on the self-service marketplace. Currently, Intelity is
distributing ICE and its corresponding ICE Control System, "ICS", backbone
system to hotel and resort partners. Intelity designs its software/hardware
products with a focus on guest service, quality feedback and direct consumer
marketing.

SOURCE Intelity

Andrea Moreno, amoreno@zimmerman.com, or Danielle Storm, dstorm@zimmerman.com,
both of The Zimmerman Agency, +1-850-668-2222