Fenway Sports Group Announces JetBlue Airways as Official Airline of Boston College Athletics

Fenway Sports Group Announces JetBlue Airways as Official Airline of Boston
College Athletics
-- To celebrate, JetBlue is offering 10 percent off any flight to or from
Boston; book today at www.jetblue.com/bc for travel now through Dec. 16, 2009
(a) --

BOSTON, Nov. 2 /PRNewswire-FirstCall/ -- Fenway Sports Group (FSG) today
announced it has secured JetBlue Airways (Nasdaq: JBLU), Boston's largest
domestic carrier, as the official airline of Boston College Athletics.
Financial terms of the deal were not disclosed.

JetBlue's sponsorship of the Eagles features fixed and electronic signage in
Boston College athletic facilities including Alumni Stadium, home of Boston
College football and Conte Forum, home of Boston College basketball and
hockey. Additional sponsorship elements include on-field, on-court and on-ice
promotions; a comprehensive online marketing program featuring rotating web
banners and fixed advertising positions on bceagles.com; a branded email
promotional campaign; and print advertisements in Boston College Athletic
publications and in-game program guides.

To celebrate the new partnership, JetBlue is also offering a 10 percent
discount off all flights to or from Boston for travel today through Dec. 16,
2009. Travel must be booked today at www.jetblue.com/bc by entering promo
code EAGLES09 during checkout. Blackout dates and other restrictions apply
(a).

JetBlue has significantly increased service for its Boston customers, having
recently announced plans to boost daily departures by 30 percent by summer
2010. With its expanded schedule, JetBlue and its growing base of 1,300 Boston
crewmembers will offer travelers up to 78 daily flights to 33 top destinations
across the United States, the Caribbean and Mexico. The Eagles, with more than
30 sports teams competing at the NCAA Division I level, continue to fly over
the competition and increase their national presence on-and-off the field. The
Eagles football team currently sits atop the ACC Atlantic Division standings
with a 6-3 record, and a perfect 5-0 record at home.

"As Boston's largest domestic carrier, it is fitting that we align ourselves
with Boston College Athletics, one of the region's most prestigious sports
brands," said Lisa Borromeo, manager of national sponsorships for JetBlue
Airways. "This program presents JetBlue with a unique opportunity to establish
an enduring connection with the school's legion of loyal fans and alumni and
we are excited to harness Boston's passion for its sports teams to increase
awareness of our award-winning service."

As part of the agreement, JetBlue will partner with the Boston College Alumni
Association and offer special rates for BC Reunion Weekend 2010.

Fenway Sports Group, a premier sports marketing organization that specializes
in representation, sponsorship sales, event marketing, and strategic marketing
consulting, played a significant role, along with Boston College's marketing
personnel, in securing the partnership. FSG began its partnership with Boston
College Athletics in 2005, and oversees a comprehensive sports marketing
program for the Eagles designed to enhance and extend the regional and
national profile of BC Athletics. The multi-faceted program includes building
out the school's network of regional media partners, forging new regional and
national corporate sponsorship relationships, and national fan activation
programs.

"We're thrilled to welcome JetBlue, the most creative and exciting brand in
the airline industry, to the Boston College family as the official airline of
Boston College Athletics," said Gene DeFilippo, Director of Athletics at BC.
"This partnership is a homerun for Boston College, and we are excited to
connect our loyal alumni, fans and supporters to the JetBlue experience."

JetBlue customers enjoy award-winning customer service and in-flight
experiences, including all-leather seats with personal seatback TVs and Lots
of Legroom. When jetting between destinations in the continental U.S.,
customers are treated to 36 channels of free, live DIRECTV(R) programming,
including FOX, CBS and NBC as well as ESPN, ESPN 2, ESPN News, ESPN U and
Setanta Sports. A selection of JetBlue Features movies is also available for a
small charge. Customers can surf more than 100 channels of XM Satellite
Radio(R).

About JetBlue Airways
New York-based JetBlue Airways has created a new airline category based on
value, service and style. In 2009, the carrier ranked "Highest in Customer
Satisfaction Among Low-Cost Carriers in North America" by J.D. Power and
Associates, a customer satisfaction recognition received for the fifth year in
a row. Known for its award-winning service and free TV as much as its low
fares, JetBlue is now pleased to offer customers Lots of Legroom and
super-spacious Even More Legroom seats. JetBlue introduced complimentary
in-flight e-mail and instant messaging services on aircraft "BetaBlue," a
first among U.S. domestic airlines. JetBlue is also America's first and only
airline to offer its own Customer Bill of Rights, with meaningful and specific
compensation for customers inconvenienced by service disruptions within
JetBlue's control. Visit www.jetblue.com/promise for details. JetBlue serves
60 cities with 650 daily flights. With JetBlue, all seats are assigned, all
travel is ticketless, all fares are one-way, and an overnight stay is never
required. For information or reservations call 1-800-JET-BLUE
(1-800-538-2583), TTY/TDD 1-800-336-5530 or visit www.jetblue.com.

About Boston College Athletics
Consistent with the University as a whole, the Athletics Department is
committed to the quest for excellence; to the personal formation of our
undergraduate, graduate, & professional students; and to the pursuit of a just
society. The University's dedication to excellence is an integral part of the
Athletics Department's goals and objectives and a primary consideration in our
service to students and the Boston College community. In keeping with our
tradition as a Catholic and Jesuit university, rooted in a belief that seeks
God in all things, especially human activity, the Boston College Athletics
Department offers a broad-based program of intercollegiate athletics, as well
as intramural, recreation, and club sport opportunities. Through these
activities, the Athletics Department provides an educational experience that
promotes the development of the whole person intellectually, physically,
socially, and spiritually. Through its offerings, the Athletics Department
plays an integral part in the personal formation and development of students,
preparing them for citizenship, service, and leadership. The University's
pursuit of a just society is fostered through the Athletics Department's
commitment to the highest standards of integrity, ethics, and honesty. The
Athletics Department promotes the principles of sportsmanship, fair play, and
fiscal responsibility in compliance with University, Conference, and NCAA
policies. For more information please visit
http://bceagles.collegesports.com/.

(a) Offer ends November 2, 2009 at 11:59 PM ET. Promotion/Discount Codes may
not be combined and is valid for travel to and from Boston Logan International
Airport (BOS). Code is valid for 10% off of r/t travel that is purchased by
November 2, 2009, 11:59 PM ET, for travel between November 2, 2009 and
December 16, 2009. Black out days are November 20, 2009 through November 30,
2009. Discount will be deducted off of base fare. If Discount Code travel is
changed outside of this window or cancelled, discount will be forfeited and
you will be responsible for the fare difference plus $100 change/cancel fee
per person. Cancellations are for a JetBlue travel credit only, which is valid
for one year. If a reservation is not changed or canceled prior to scheduled
departure, all money associated with the reservation is forfeited. Discount
may be used only toward newly-booked travel and may not be applied to existing
travel or changes to travel. Discount may not be redeemed for cash. Discount
may be used only for flight purchase made via jetblue.com. Discount codes are
transferable. Discount may not be used in conjunction with other special
offers or towards the purchase of a JetBlue Gift Card, Getaways vacation
packages, JetBlue Cruise or already booked flights. All fares must be
purchased at time of reservation, and are one-way, and nontransferable.
JetBlue reserves the right to deny boarding to passengers without proper
documentation. DIRECTV(r) service is not available on flights outside the
continental US. Other restrictions apply. ©2009 JetBlue Airways

SOURCE JetBlue Airways

Keith Gainsboro, Elevate Communications, +1-617-861-3650,
kgainsboro@elevatecom.com; or JetBlue Corporate Communications,
+1-718-709-3089 ext. 1, corporatecommunications@jetblue.com