IBC to Change Name to Hostess Brands, Inc.

Mon Nov 2, 2009 11:00am EST

* Reuters is not responsible for the content in this press release.

IRVING, Texas--(Business Wire)--
Interstate Bakeries Corporation (IBC) today announced that it is changing its
name to Hostess Brands, Inc. The new name was selected following extensive
market research, and leverages an iconic brand that Americans have enjoyed for
almost 100 years. 

"Hostess has been an important part of Americana for generations, and is
synonymous with quality and great tasting treats. It is a name that consumers,
customers, and our employees recognize and hold in high regard," said Craig
Jung, Hostess Brands Chief Executive Officer. 

"While we considered many potential names - one stood out - Hostess Brands.
Hostess is well recognized, trusted and the company`s best-selling brand with
more than $1 billion in annual retail sales. Changing our name to Hostess Brands
is another important step toward a bright future for our company," said Jung. 

Hostess Brands will continue to bake and deliver products such as Hostess
Cupcakes, Hostess Twinkies, Wonder bread, and Home Pride, each enjoyed in
millions of American households. The Company will also continue meeting changing
consumer preferences with innovative new baked goods such as Nature`s Pride, the
first brand of 100% all natural breads available across the country. 

The new corporate name is effective November 2, 2009. 

About the Company 

Hostess Brands, Inc. is one of the nation`s providers of fresh-baked bread and
sweet goods, sold under various brand names including Wonder, Merita, Home
Pride, Nature`s Pride, Hostess, Drake`s, and Dolly Madison. The Company is
headquartered in Irving, Texas.

Sitrick And Company
Maya Pogoda, 310-788-2850

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