USADATA Simplifies NCOA Mailing List Processing

NEW YORK--(Business Wire)--
Each year, over 40 million people move - and outdated mailing lists can cost
companies thousands of dollars. Now, USADATA has simplified the process of
helping companies save on postage costs and increase mail deliverability with
their new NCOALink ListCleaner. In just minutes, USADATA can process a file and
deliver a clean, CASS-certified mailing list - typically within one hour.

What separates NCOALink ListCleaner from the competition is its user-friendly
deliverable. In addition to providing the user`s file with appended data fields
and a detailed report outlining the changes made to the file, which most
companies offer, USADATA also includes a clean file ready for mailing. This
extra file makes it easy for clients to get their campaign out the door faster,
without having to manipulate and decipher their original file with its few dozen
appended fields.

"As we continue to work with our clients we are constantly looking for ways to
add products and services to complement our current offering in a way that makes
marketing easier and more impactful," said Ric Murphy, President USADATA.
"NCOALink ListCleaner helps clients avoid wasted mail and improve ROI while
saving time", added Murphy.

"USADATA`s mailing list quality has been highly accurate," says John Leininger,
professor of graphic communications for Clemson University in South Carolina.
"Clearly, any company that runs their list through NCOALink ListCleaner will
benefit from a more accurate mailing list and improved deliverability."

About USADATA

USADATA is an official full-service licensee of the USPS NCOALink database and a
trusted provider of clean mailing lists for more than 100,000 businesses
nationwide including Western & Southern Life, Standard Register (NYSE: SR), and
HealthSpring (NYSE: HS).

USADATA, INC
Cheryl Mueller, 212-679-1411 x206
Director of Operations
cmueller@usadata.com

Copyright Business Wire 2009