REG-Cadbury plc: Rule 2.10 Announcement

CADBURY PLC

Rule 2.10 announcement - relevant securities in issue

In accordance with Rule 2.10 of the City Code on Takeovers and Mergers, Cadbury
plc confirms that it has 1,371,239,280 ordinary shares of 10p each in issue as
at 2 November 2009. Cadbury plc currently holds no ordinary shares in Treasury.

The ISIN reference for Cadbury plc's ordinary shares is GB00B2PF6M70.

The ISIN for the ordinary shares represented by the Cadbury plc American
Depository Receipts is US12721E1029. Each Cadbury plc American Depositary
Receipt represents four Cadbury plc ordinary shares.

Dealing Disclosure Requirements

Under the provisions of Rule 8.3 of the Takeover Code (the "Code"), if any
person is, or becomes, "interested" (directly or indirectly) in 1% or more of
any class of "relevant securities" of Kraft Foods Inc. or of Cadbury plc, all
"dealings" in any "relevant securities" of that company (including by means of
an option in respect of, or a derivative referenced to, any such "relevant
securities") must be publicly disclosed by no later than 3.30 pm (London time)
on the London business day following the date of the relevant transaction. This
requirement will continue until the date on which the offer becomes, or is
declared, unconditional as to acceptances, lapses or is otherwise withdrawn or
on which the "offer period" otherwise ends. If two or more persons act together
pursuant to an agreement or understanding, whether formal or informal, to
acquire an "interest" in "relevant securities" of Kraft Foods Inc. or of
Cadbury plc, they will be deemed to be a single person for the purpose of Rule
8.3.

Under the provisions of Rule 8.1 of the Code, all "dealings" in "relevant
securities" of Kraft Foods Inc. or of Cadbury plc by Kraft Foods Inc. or by
Cadbury plc, or by any of their respective "associates", must be disclosed by
no later than 12.00 noon (London time) on the London business day following the
date of the relevant transaction.

A disclosure table, giving details of the companies in whose "relevant
securities" "dealings" should be disclosed, and the number of such securities
in issue, can be found on the Takeover Panel's website at
www.thetakeoverpanel.org.uk. "Interests in securities" arise, in summary, when
a person has long economic exposure, whether conditional or absolute, to
changes in the price of securities. In particular, a person will be treated as
having an "interest" by virtue of the ownership or control of securities, or by
virtue of any option in respect of, or derivative referenced to, securities.

Terms in quotation marks are defined in the Code, which can also be found on
the Panel's website. If you are in any doubt as to whether or not you are
required to disclose a "dealing" under Rule 8, you should consult the Panel.

H A Udow

Chief Legal Officer and Group Secretary

2 November 2009

END