Atlanta Day of the Dead Festival will debut on November 7th , 2010 at Atlantic Station - Lanza Group's newest event is an attempt to entertain and educate on the often misunderstood Mexican tradition of 'Dia de los muertos'

Atlanta Day of the Dead Festival will debut on November 7th , 2010 at Atlantic
Station - Lanza Group's newest event is an attempt to entertain and educate on
the often misunderstood Mexican tradition of 'Dia de los muertos' or Day of
the Dead!

ATLANTA, Nov. 2 /PRNewswire/ -- Lanza Group announces its newest event,
Atlanta Day of the Dead which will take place Sunday November 7th, 2010 in
Atlantic Station from 11 a.m. to 5 p.m.
Atlanta Day of the Dead will educate, be interactive and will be a day long
celebration of Mexican history, culture, music, and food. The event will
feature continuous live performances by musical artists, vendor booths
offering free product samples, arts and crafts, and authentic Latino foods, a
highlight will also be the unique and colorful altars that local artists will
create. The event will be produced by Lanza Group, LLC Atlanta's Hispanic
marketing, public relations, and events leader. Atlantic Station Vice
President, Marketing, Liz Gillespie stated; "We are pleased to be working with
the Lanza Group, they have a strong understanding of the Hispanic market and a
wonderful track record with Latino focused events that work. We are confident
that this event will work well in Atlantic Station and will be of interest to
all of our patrons."
"Dia de los muertos" or Day of the Dead is a traditional Mexican celebration
that brings together family and friends. Lanza Group President Ralph E.
Herrera added "Atlanta Day of the Dead was created with the goal of producing
something new and exciting that the community at large can enjoy and learn
from and that has not been done in the Atlanta market. As the Hispanic market
continues to grow in Georgia, we felt the need to reach out and create a
cross-cultural community event at one of the premier locations in
Atlanta...beautiful Atlantic Station!"
Additional information on Atlanta Day of the Dead and/or other Lanza Group
events can be obtained by contacting Daniela Guevara at 404-350-0200 or
DGuevara@LanzaGroup.com.
About Lanza Group:
Lanza Group, LLC is an Atlanta-based Hispanic marketing, PR and events firm
that provides bi-cultural marketing solutions--connecting marketers to
Hispanics throughout the United States and beyond. Lanza Group produces
Atlanta's official Cinco de Mayo celebration - Fiesta Atlanta, as well as
Fiesta Georgia - Georgia's Hispanic Heritage Month kick-off celebration.
Media Contact: Daniela Guevara
Lanza Group, LLC
DGuevara@LanzaGroup.com
404-350-0200

SOURCE Lanza Group

Daniela Guevara of Lanza Group, LLC, +1-404-350-0200, DGuevara@LanzaGroup.com