America Battles Obesity, Dropping Five Million Pounds!

Nearly 1.5 million Americans have lost more than 5 million pounds with The 50
Million Pound Challenge

NEW YORK, Nov. 2 /PRNewswire/ -- With health care legislation pending in
Congress, Americans are anxious to see how the government will respond to the
nation's biggest obstacle to wellness: obesity. Even with reform and advances
in medicine on the horizon, nearly 1.5 million citizens have taken matters
into their own hands, joining Dr. Ian Smith's 50 Million Pound Challenge,
which announced this week the loss of its 5 millionth pound - a watershed
moment for the members of The Challenge and for a nation struggling against
obesity and its medical consequences.

The hard truth is that two-thirds of Americans are overweight and
obesity-related costs run up a $147 billion tab annually. But momentum from
September's 50 Million Pound Challenge Walk Off, which brought together 16
city governments and 6,000 people in more than 80 cities across America,
inspired veteran Challengers and newcomers alike to drive harder toward the 5
million pound milestone this month. Faced with recent studies claiming that
women overweight in their middle age suffer greater risk of severe health
problems in later years and that obesity is quickly becoming the leading cause
of cancer in Western countries, Challengers are taking their weight loss more
earnestly than ever before.

"Two and a half years ago we charged ourselves - as individuals, as
communities and as a nation - to turn the health crisis in America around,"
said Dr. Ian Smith, founder of The 50 Million Pound Challenge and New York
Times bestselling author of The 4 Day Diet. "Together we've lost more than 5
million pounds and made big strides toward improving our lives and lifting the
heavy burden of obesity from America's health care costs. We proved that The
Challenge is an historical movement."

As the 5 million pound accomplishment indicates, members of the Challenge have
had unprecedented success losing weight. The 50 Million Pound Challenge takes
a community-based approach that provides members with free resources at
50millionpounds.com, including a 30-day diet plan, online journal, personal
weight and activity trackers, and interactive support system needed for
long-term success. The 50 Million Pound Challenge is free thanks to State
Farm®, whose agents provide free information about the Challenge to their
communities, and who are also losing weight as part of the growing community
of Challengers.

Challengers across the country have had life-changing experiences achieving
their share of the weight loss. Craig Nash of Chicago, IL, lost 199 pounds.
Charmen Daley of Orlando, FL, lost 127 pounds. Kenya Morgan of Salisbury, NC,
lost 70 pounds. "I knew that I wanted to be there for my husband and children
and they deserved to have me at my best. There is no greater motivation than
that," Morgan said.

Obesity by the Numbers: http://www.youtube.com/watch?v=2wrTJyiRo4U

About The 50 Million Pound Challenge

Dr. Ian Smith's 50 Million Pound Challenge is a call-to-action for all
Americans to come together and help people take control of their health by
getting fit, losing excess weight and turning back the deadly toll of
weight-related diseases that threaten nearly half of us. The Challenge, a
campaign supported and endorsed by leaders across the community and national
civic and health organizations, is sponsored by State Farm®.

About Dr. Ian Smith

Dr. Ian is a diet expert on VH1's Celebrity Fit Club and author of the NY
Times #1 best-sellers The 4 Day Diet, Fat Smash Diet and Extreme Fat Smash
Diet, and other works of fiction and non-fiction. He hosts his own TV and
radio shows, BET's Meet the Faith and HealthWatch on American Urban Radio
Network. Dr. Ian is a contributor to The View and Men's Health Magazine. He
has filed reports and written for NBC Nightly News, Today Show, Essence,
Ebony, People, Cosmopolitan and University of Chicago's Medicine on the
Midway. He lives with his family in Chicago.

About State Farm:
State Farm insures more cars and homes than any other insurer in the U.S., is
the leading insurer of watercraft and is also a leading insurer in Canada.
State Farm's 17,700 agents and 68,600 employees serve 81 million policies and
accounts - more than 78.7 million auto, fire, life and health policies in the
United States and Canada, and more than 1.9 million bank accounts. State Farm
Mutual Automobile Insurance Company is the parent of the State Farm family of
companies. State Farm is ranked No. 31 on the Fortune 500 list of largest
companies. For more information, please visit statefarm.com® or in Canada
statefarm.ca®.

SOURCE The 50 Million Pound Challenge

Jeremy Berger of Kaplow, +1-212-221-1713, for The 50 Million Pound Challenge;
or Melissa Bailey of The 50 Million Pound Challenge, +1-309-766-0625