Price and Reliability Are Top Factors for Women Car Shoppers, According to CarMax Survey

http://www.businesswire.com/news/home/20091102006120/en

Space Ranks High with Moms
RICHMOND, Va.--(Business Wire)--
When choosing a car to buy, more than 60 percent of women selected price and
reliability as the most important factors, according to a recent survey
conducted for CarMax, Inc. (NYSE:KMX), the nation`s largest retailer of used
cars. Space was noticeably more important for women with children under age
eighteen.

A majority of respondents chose price (33 percent), while 29 percent picked
reliability over both fuel efficiency and safety as most important factors when
choosing a vehicle to purchase. Fuel efficiency rounded out the top three vote
getters. Space consideration scored higher among for women with children under
age eighteen (17 percent) and for women under thirty-four (15 percent).

"Finding the right car that balances price with reliability is a concern for all
car shoppers," said Corri Cottingham, purchasing manager for the Hartford
CarMax. "Doing your research online and visiting a car retailer that offers a
variety of makes and models in all price ranges will help consumers achieve the
value they`re looking for."

The following are the results of the recent poll that asked women: Which of the
following would be most important to you when choosing what car to buy?

All ages Women with children
Women under 18
Response Percent Percent
Price 33% 33%
Reliability 29% 26%
MPG/fuel efficiency 19% 13%
Safety features 9% 12%
Space (carpool, third row) 8% 17%
Convenience options (DVD, navigation) 1% 0%

The survey was conducted by Ipsos Public Affairs on behalf of CarMax. The
national sample consisted of more than 500 U.S. women, aged eighteen and older
who were interviewed online August 17 through August 19, 2009.

About CarMax

CarMax, a Fortune 500 company, and one of the Fortune2009 "100 Best Companies to
Work For," is the nation`s largest retailer of used cars. Headquartered in
Richmond, Va., we currently operate 100 used car superstores in 46 markets. The
CarMax consumer offer is structured around four customer benefits: low,
no-haggle prices; a broad selection; high quality vehicles; and
customer-friendly service. During the twelve months ended February 28, 2009, the
company retailed 345,465 used vehicles and sold 194,081 wholesale vehicles at
our in-store auctions. For more information, access the CarMax website at
http://www.carmax.com.

CarMax, Inc.
Trina Lee, Director, Public Relations
804-747-0422, ext. 4197
or
Elia Imler, Public Relations
804-747-0422, ext. 4029
Twitter: @CarMaxInc

Copyright Business Wire 2009