/C O R R E C T I O N -- Rentrak Corporation/
* Reuters is not responsible for the content in this press release.
In the news release, Rentrak Reports Engagement Metrics for Week Ending
October 25, 2009, issued 02-Nov-2009 by Rentrak Corporation over PR Newswire,
we are advised by the company that the table "Week of 10/19/2009 -
10/25/2009:" was incorrect as originally issued inadvertently. The complete,
corrected release follows:
Rentrak Reports Engagement Metrics for Week Ending October 25, 2009-
'Stickiness' Index Measures Viewer Involvement -
PORTLAND, Ore., Nov. 2 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq:
RENT), a leader in multi-screen media measurement serving the entertainment
and advertising industries, released the "Stickiness" Index for the week of
October 19 through October 25, 2009. The "Stickiness" Index lists the top-25
"stickiest" 30-minute, 60-minute and 120-minute primetime programs based on
proprietary information derived from Rentrak's TV Essentials service which
tracks anonymous set-top-box viewing information.
The "Stickiness" Index is based on the average percentage of the program
viewed, divided by the average percentage viewed for all series of that
duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime
(7pm-11pm). Programs with the most engaged viewers will have higher
"stickiness" indexes.
Week of 10/19/2009 - 10/25/2009:
Index Rating
Rank Rank Series Network Index
--------------------------------------------------------------------
1 2 Dancing With the Stars ABC 176
- - ---------------------- --- ---
2 138 Always And Forever HALL 166
- --- ------------------ ---- ---
3 7 NCIS CBS 164
- - ---- --- ---
4 9 Grey's Anatomy ABC 156
- - -------------- --- ---
5 14 The Good Wife CBS 154
- -- ------------- --- ---
6 133 Sortilegio UNIV-B 152
- --- ---------- ------ ---
7 17 Criminal Minds CBS 151
- -- -------------- --- ---
8 11 NCIS: Los Angeles CBS 149
- -- ----------------- --- ---
9 19 CSI: NY CBS 147
- -- ------- --- ---
10 29 The Biggest Loser 8: Second
Chances NBC 147
-- -- ---------------------------- --- ---
11 137 Dora, the Explorer NICKJR 146
-- --- ------------------ ------ ---
12 8 Desperate Housewives ABC 146
-- - -------------------- --- ---
13 16 CSI: Miami CBS 143
-- -- ---------- --- ---
14 13 Brothers and Sisters ABC 142
-- -- -------------------- --- ---
15 185 En nombre del amor UNIV-B 141
-- --- ------------------ ------ ---
16 76 Monk USA 141
-- -- ---- --- ---
17 6 Dancing With the Stars ABC 140
-- - ---------------------- --- ---
18 152 Ghost Hunters SYFY 140
-- --- ------------- ---- ---
19 247 !Viva el sueno! UNIV-B 139
-- --- --------------- ------ ---
20 24 Private Practice ABC 139
-- -- ---------------- --- ---
21 86 Sons of Anarchy FX 138
-- -- --------------- -- ---
22 56 NUMB3RS CBS 138
-- -- ------- --- ---
23 27 The Mentalist CBS 137
-- -- ------------- --- ---
24 55 Medium CBS 137
-- -- ------ --- ---
25 339 Back to You and Me HALL 136
-- --- ------------------ ---- ---
The "Stickiness" Index is the average percentage of the program viewed,
divided by the average percentage viewed for all programs of that duration
(i.e. 30 min, 60 min, or 120 min). Monday-Saturday primetime (8pm-11pm) and
Sunday primetime (7pm-8pm) programs, includes roll up of air times. Excludes
local programming and all premium non ad-supported channels.
About TV Essentials
Rentrak's TV Essentials is a comprehensive suite of research tools that enable
customers to analyze anonymous audience viewing of programming and advertising
across VOD, DVR, interactive and linear television. Utilizing proprietary
technology to process massive amounts of click-stream data, the TV Essentials
system is able to aggregate and report second-by-second information from
millions of digital set-top boxes. The system can isolate individual market,
network, series, or telecast performance, administer national and local
estimates, and provide an evaluation of influencing factors such as
psychographics and demographics.
About Rentrak Corporation
Rentrak Corporation is an industry-advancing media measurement and research
company, serving the most recognizable names in the entertainment industry.
Reaching across numerous platforms including box office, home entertainment,
on-demand and linear television, broadband and mobile, Rentrak provides unique
and actionable insight for our clients and partners. From the introduction of
our revolutionary Pay-Per-Transaction® distribution and revenue-sharing
system, which equipped Rentrak with the intelligence and ability to deal with
large, complex data streams, to the company's exclusive Essentials(TM) suite
of services, Rentrak has redefined digital audience measurement. Rentrak is
headquartered in Portland, Oregon, with additional offices in Los Angeles, New
York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's
services, please visit www.rentrak.com.
Contacts: Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bartz
(310) 854-8124 (310) 854-8151
solmsted@rogersandcowan.com abartz@rogersandcowan.com
SOURCE Rentrak Corporation
Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com, or Amanda
Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers & Cowan for
Rentrak Corporation
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