Yahoo! Search Inclusion Phase Out Favors SEO and PPC -- Here Is Why...

CARLSBAD, CA, Nov 02 (MARKET WIRE) --
A representative from Yahoo! confirmed today that Yahoo! will phase out
their Search Submit, paid inclusion program by year's end. Yahoo! CFO Tim
Morse, speaking to reporters last week regarding the company's quarterly
report, had this to say: "We think this is a change to help us improve
the overall health of our marketplace on an ongoing basis, so it helps us
to do it."

Garry Grant, CEO of SEO Inc., one of the pioneers of search engine
optimization, has said repeatedly that "Yahoo!'s Search Submit program is
a broken crutch many advertisers have been leaning on as a quick fix for
poorly constructed websites and their ability to get top organic
rankings."

Over the years there has been a great deal of controversy surrounding paid
inclusion. The primary reason is the premise on which organic search was
based; this being that the search results which are paid (or sponsored)
are clearly separated from the organic search results. Yahoo!'s paid
inclusion program, Search Submit, has clearly ignored this distinction
for many years by allowing advertisers to pay on a per click basis for
organic search results.

In response to Yahoo!'s decision, Grant had this to say: "Companies who
advertise through paid inclusion are doing so because they are being
outranked in the organic search results by their competitors. Implementing
SEO would not only maintain their current rankings, but make them more
relevant. That being said, it is also important to recognize the
immeasurable benefits of a professionally managed PPC campaign. At SEO
Inc. this would include keyword research, ad development, landing page
optimization and top-line methodology to secure competitive positions and
measurable ROI, all of which are not included or guaranteed in Yahoo!'s
Search Submit Pro."

Yahoo! has alerted its advertisers that the paid inclusion program will
stop running at the end of December, but companies should start looking
for viable search marketing alternatives now. For a limited time, SEO
Inc. is offering free website evaluations with a complete SEO analysis to
companies currently using Search Submit.

SEO Inc. will be exhibiting in booth #1530 at the Ad Tech Conference at
the Javitz Center in New York this week.

Call a Search Engine Optimization consultant today for a free evaluation
of your website at 877-736-0006 or visit www.SEOinc.com.

Contact:

SEO Inc.
877-736-0006

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