W9 Reached New Records
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* A month of records: * Best level ever for a DTT channel * Best audience ever for programme on a DTT channel * W9 leader of DTT channels NEUILLY, France--(Business Wire)-- Regulatory News: M6 METROPOLE TELEVISION (Paris:MMT): W9 continued to significantly improve its ratings in October 2009, and posted a 2.8% national audience share (4 y.o. and over target). W9 thus recorded in October its best monthly audience since its launch in 2005. W9 also registered the best audience ever for a DTT programme, with the animated movie ASTERIX ET LES VIKINGS, broadcast for the 50th birthday of the comic books : 1.5 million viewers on October 27th. This performance reflects W9 channel`s growth and ambition, the channel achieving (last week of October) a weekly record with an audience share of 3.1% on all individuals (4 y.o.+). This success relies on many different programmes : * The movie OSS 117 - LE CAIRE NID D`ESPIONS : 1 200 000 viewers on October 13rd, * Entertainment with JUSTE POUR RIRE - 25 ANS D`HUMOUR « JUST FOR LAUGH - 25 years of humour »: 900 000 viewers on October 28th, * Entertainment with X FACTOR : 800 000 viewers on October 19th, * Football match with EUROPA LEAGUE / LILLE-GENES: 800 000 viewers on October 22nd. Source: Médiamat - Médiamétrie M6 METROPOLE TELEVISION Investor Relations : Claire Roblet, + 33 (1) 41 92 59 53 croblet@m6.fr or Press W9 : Matthieu NOTEBAERT, +33 (1).41.92.66.81 mnotebaert@m6.fr Copyright Business Wire 2009
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