Edmunds.com Analyzes Chrysler, Ford, General Motors and Toyota Performance
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http://www.businesswire.com/news/home/20091102006396/en
SANTA MONICA, Calif.--(Business Wire)--
Edmunds.com, the premier online resource for automotive information, has
prepared the following materials to support journalists covering this week`s
announcements from the country`s biggest automakers. Terms are defined at the
end of this document.
Sales Performance Metrics
Market True Cost of Days To Average
Share Incentives Turn Discount
from MSRP
Chrysler (Chrysler, Dodge, Jeep) 9.1 % $ 4,584 124 -21.7 %
Ford (Ford, Lincoln, Mercury, Volvo) 15.6 % $ 3,451 85 -17.9 %
GM (Buick, Cadillac, Chevrolet, GMC, Hummer, Pontiac, Saab, Saturn) 19.7 % $ 3,796 109 -16.6 %
Toyota (Lexus, Scion, Toyota) 16.6 % $ 1,620 64 -12.1 %
Industry Average N/A $ 2,835 87 -15.1 %
Consideration Share Breakout
The following data shows the percentage of Edmunds.com traffic that visited
pages featuring the specified automakers` vehicles during the indicated months.
Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09
Chrysler Group 10.0 % 9.8 % 9.4 % 8.8 % 10.5 % 9.5 % 9.6 % 8.9 % 7.8 %
Ford 12.9 % 14.0 % 14.1 % 15.4 % 15.3 % 14.7 % 15.4 % 16.2 % 13.6 %
GM 21.6 % 20.5 % 20.7 % 21.9 % 21.1 % 21.5 % 21.7 % 20.9 % 21.3 %
Toyota 20.2 % 23.7 % 23.6 % 22.3 % 22.3 % 22.1 % 23.8 % 23.1 % 21.6 %
Recent Vehicle Launch Analysis
Edmunds.com analysts routinely track Web traffic to pages featuring newly
launched vehicles and compare the page views to individualized benchmarks in
order to get a sense of the public`s reception to each vehicle before sales
numbers are available. Each newly launched vehicle`s benchmark takes into
account its brand, its market segment and the newness of the vehicle at the time
of the research. Given this analysis, Edmunds.com Senior Analyst David Tompkins,
PhD has concluded:
* The new Ford Taurus is having an average launch.
* After a slow start, the new GMC Terrain is now on track for an average launch.
* Neither the new Lincoln MKT nor the new Cadillac CTS Wagon is attracting as
many shoppers as we would expect.
* The new Buick LaCrosse, Cadillac SRX and Chevrolet Equinox are doing better
than expected.
More details can be found at Edmunds` AutoObserver.com. The Edmunds.com team can
provide additional data upon request.
Definitions of Terms:
Edmunds.com's monthly True Cost of Incentives SM (TCI SM) report takes into
account all of the manufacturers' various United States incentives programs,
including subvented interest rates and lease programs as well as cash rebates to
consumers and dealers. To ensure the greatest possible accuracy, Edmunds.com
bases its calculations on sales volume, including the mix of vehicle makes and
models for each month, as well as on the proportion of vehicles for which each
type of incentive was used.
"Average discount from MSRP" reflects the difference between MSRP and net price
as a percentage of MSRP.
"Days to turn" measures how many days on average it took to sell vehicles after
they arrived at dealerships.
"Consideration" reflects casual interest in a vehicle as indicated by one or
more page views (photos, videos, reviews, etc.) The correlation to sales is not
strong, but companies value consideration because it reflects interest in a
brand or model that could translate into intent when the consumer is ready to
buy. Consideration is a good metric for advertising effectiveness.
About Edmunds Inc. (http://www.edmunds.com/help/about/)
Edmunds Inc. publishes four Web sites that empower, engage and educate
automotive consumers, enthusiasts and insiders. Edmunds.com, the premier online
resource for automotive consumer information, launched in 1995 as the first
automotive information Web site. Its most popular feature, the Edmunds.com True
Market Value®, is relied upon by millions of people seeking current transaction
prices for new and used vehicles. Edmunds.com was named "Best Car Research Site"
by Forbes ASAP, has been selected by consumers as the "Most Useful Web Site"
according to every J.D. Power and Associates New Autoshopper.com Study(SM), was
ranked first in the Survey of Car-Shopping Web Sites by The Wall Street Journal
and was rated "#1" in Keynote's study of third-party automotive Web sites.
Inside Line launched in 2005 and is the most-read automotive enthusiast Web
site. CarSpace launched in 2006 and is an automotive social networking Web site
and home to the oldest and most established automotive community.
AutoObserver.com launched in 2007 and provides insightful automotive industry
commentary and analysis. Edmunds Inc. is headquartered in Santa Monica,
California, and maintains a satellite office in suburban Detroit.
Edmunds.com Corporate Communications
Jeannine Fallon/Chintan Talati
Media Hotline: 310-309-4900
pr@edmunds.com
www.Edmunds.com
Copyright Business Wire 2009
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