Acxiom Experts Discuss Digital Addressable TV, iDirect Marketing and Insight-Driven Customer Engagement During ad:tech NY 2009

NEW YORK--(Business Wire)--
Three of Acxiom® Corporation`s (Nasdaq: ACXM) top thought leaders in digital
marketing and advertising are scheduled to participate in ad:tech sessions and
other events in New York November 4 and 5.

November 4

4:10-5 p.m. at ad:tech - TV 3.0: Reach + Targetability - The Promise of
Addressable Advertising - Josh Herman, Acxiom Global Multichannel Marketing
Services innovation leader, will join a panel of experts in sharing their
addressable TV advertising processes and experiences from their interaction with
advertisers, ad agencies, cable system operators and interactive technologists.

3:30-5 p.m. at the Helen Mills Theater (shuttle service provided from ad:tech or
attend via webinar) - High Performance Digital Marketing and Advertising -
Acxiom SVP Tim Suther and the chief insight officer of Engauge, Janet Rubio,
highlight the key to higher-performing marketing and advertising, defining
iDirect and what it means to the discipline of marketing. They will cover the
four principles for successful iDirect marketing as a path to increased return
on marketing investment. This event is part of Acxiom`s Global Multichannel
Marketing Performance Series. Register at
www.acxiom.com/promotions/globalmarketingperformance.

November 5

3:10-4 p.m. at ad:tech - Marketing Democracy: Don`t Battle the Consumer
Revolution - Join It! - Chris Marriott, VP, Global Managing Director, Acxiom
Digital, joins other noted experts to discuss how campaigning for customers`
attention requires skilled, direct marketing execution on customer recognition,
customer data, personalization and relevant communication - all in real-time.
Join the revolution rather than resist it by fusing insight with media to create
high-performing campaigns that are more relevant at every interaction.

About Acxiom

A global leader in interactive marketing services and infrastructure management,
Acxiom connects clients with their customers through deep consumer insight,
powering effective and profitable marketing initiatives and business decisions.
Our consultative approach spans multiple industries and incorporates decades of
experience in consumer data and analytics, information technology, data
integration and consulting solutions for effective marketing across digital,
Internet, email, mobile and direct mail channels. Our secure, high-performance
technology services deliver consistent value and reliability. Founded in 1969,
Acxiom is headquartered in Little Rock, Ark., and serves clients around the
world from locations in the United States, Europe, Middle East and Asia-Pacific.
For more information about Acxiom, visit www.acxiom.com.

Acxiom is a registered trademark of Acxiom Corporation.

Acxiom Corporate Communications
Shane Sharp, 501-252-2195
shane.sharp@acxiom.com
GACXM

Copyright Business Wire 2009