HearAtLast Amends Q2 Financials and Reports 53% Year Over Year Reduction in Operating Expenses

MISSISSAUGA, ON, Nov 02 (MARKET WIRE) --
(PINKSHEETS: HRAL) HearAtLast Holdings, Inc., a leading provider of
suitable affordable solutions to clients with hearing needs in the
billion dollar hearing loss market, announced today that the Company has
posted its amended earnings report on pinksheets.com. The posted earnings
reflect the fiscal second quarter period covering 04/01/2009 - 06/30/2009.

The Company recorded gross profits of USD $382,463 for Q2 of FY2009, a 19%
increase compared to Q2 FY2008 gross profits of US $320,564. Operating
expenses for the same period Q2 of FY2009 decreased 53% to US $738,403
compared to Q2 FY2008 of US $2,051,150. HearAtLast also reduced their debt
ratio. The debt ratio is the proportion of a firm's total assets that are
being financed with borrowed funds.

"We are very pleased with the direction of our company. We expect gross
profits from all stores to continue to increase while operating expenses
and debt ratio decline due to aggressive restructuring and reduced
overheads. Despite the reduction in overhead, clinic performance has been
enhanced as the companies' clinic base has entered year two of their
operations. We still maintain our focus on becoming Canada's largest
network of hearing stores," stated Matthew Sacco, President and CEO.

About HearAtLast

HearAtLast Holdings, Inc. is a Nevada corporation that owns and operates
its wholly-owned subsidiary of hearing stores co-located within select
Wal-Mart stores throughout Canada. Their chain of hearing stores
specializes in the sale of digital hearing aids and testing services. The
Company is the affordable hearing solution for Canadians, combining the
most sought after retail space in North America with convenience and
location. HearAtLast provides State of the Art Hearing Testing and
Dispensing services to individuals with all types of measurable hearing
loss.

HearAtLast facilities sell a selection of high quality brand name hearing
aids and also offer complimentary screening tests, clinical hearing tests,
high end ear buds and assistive listening devices. The Company's mission
is to consolidate the highly fragmented hearing services industry while
providing unparalleled service to the estimated 30+ million hearing
impaired individuals throughout North America. After a prescription is
approved, the independent on-site audiologists and hearing aid
practitioners at HearAtLast utilize a refined process to dispense the
latest in Name Brand digital hearing aids.

For more information please visit www.hearatlast.com

Safe Harbor

Statements about the Company's future expectations and all other
statements in this press release other than historical facts, are
"forward-looking statements" within the meaning of Section 27A of the
Securities Act of 1933, Section 21E of the Securities Exchange Act of
1934, and as that term is defined in the Private Securities Litigation
Reform Act of 1995. The Company intends that such forward-looking
statements be subject to the safe harbors created thereby.

The above information contains information relating to the Company that is
based on the beliefs of the Company and/or its management, as well as
assumptions made by any information currently available to the Company or
its management. When used in this document, the words "anticipate,"
"estimate," "expect," "intend," "plans," "projects," and similar
expressions, as they relate to the Company or its management, are intended
to identify forward-looking statements. Such statements reflect the
current view of the Company regarding future events and are subject to
certain risks, uncertainties and assumptions, including the risks and
uncertainties noted. Should one or more of these risks or uncertainties
materialize, or should underlying assumptions prove to be incorrect,
actual results may vary materially from those described herein as
anticipated, believed, estimated, expected, intended or projected. In
each instance, forward-looking information should be considered in light
of the accompanying meaningful cautionary statements herein. Factors that
could cause results to differ include, but are not limited to, successful
performance of internal plans, the impact of competitive services and
pricing and general economic risks and uncertainties.

Investor Relations:
HearAtLast Holdings, Inc.
Aldo Rotondi
416-436-3795
investorrelations@hearatlast.com

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