Equifax Acquires Rapid Reporting

Combination Will Increase Credit Transparency, Improve Fraud Management

ATLANTA, Nov. 2 /PRNewswire-FirstCall/ -- Equifax Inc., (NYSE: EFX), today
announced it has acquired Rapid Reporting Verification Company, a
privately-held national provider of IRS tax transcript information and social
security number authentication services. The addition of Rapid Reporting will
enhance Equifax's ability to provide lenders with improved products, quality
and services to help them better control fraud. Equifax will pay $72.5
million in cash for the company.

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"More than ever, today's lenders need better tools to determine
creditworthiness before qualifying a loan," said Trey Loughran, Equifax's
senior vice president, Corporate Development. "Rapid Reporting's capabilities
will allow us to offer lenders new and improved products, as well as more
advanced fraud management services. "

Based in Fort Worth, TX, Rapid Reporting offers products including IncomeChek,
which provides IRS verification of income tax information, and DirectChek,
which provides Social Security Administration verification of social security
numbers and also meets USA Patriot Act compliance requirements. Operating
through a secure Web-based portal, these products offer financial institutions
an efficient and cost-effective means to confirm borrower identity and income.

"This transaction is a logical next step for our company," said Jay Meadows,
president and CEO of Rapid Reporting. "The combination of Rapid Reporting's
assets with Equifax's mortgage-related and employment verification services
will enable us to effectively mitigate fraud and offer more advanced products
for mortgage lenders."

"Overall, this transaction will enable us to compete more effectively in a
dynamic and rapidly changing market and offer even more effective, value-added
fraud verification services," said Loughran.

About Equifax
Equifax empowers businesses and consumers with information they can trust. A
global leader in information solutions, we leverage one of the largest sources
of consumer and commercial data, along with advanced analytics and proprietary
technology, to create customized insights that enrich both the performance of
businesses and the lives of consumers.

With a strong heritage of innovation and leadership, Equifax continuously
delivers innovative solutions with the highest integrity and reliability.
Businesses - large and small - rely on us for consumer and business credit
intelligence, portfolio management, fraud detection, decisioning technology,
marketing tools, and much more. We empower individual consumers to manage
their personal credit information, protect their identity, and maximize their
financial well-being.

Headquartered in Atlanta, Equifax Inc. operates in the U.S. and 14 other
countries throughout North America, Latin America and Europe. Equifax is a
member of Standard & Poor's (S&P) 500® Index. Its common stock is traded on
the New York Stock Exchange under the symbol EFX.

About Rapid Reporting
Founded in 1998 and headquartered in Fort Worth, Texas, Rapid Reporting is a
national provider of definitive income, identity and employment verification
services for mortgage lenders to help combat fraud. In 2007, the company won
the 2007 Fix-It Award for a technology solution that solves an industry
problem. Core offerings include IncomeChek, which is used to verify income
through information obtained from the Internal Revenue Service (IRS),
DirectChek, which meets USA Patriot Act compliance and verifies identity via a
direct comparison of the SSN to the Social Security Administration (SSA)
database and searches of over 15 billion records in public and private
databases for identity fraud and abuse, and EmploymentChek, the company's
newest offering that combines live, person-to-person telephone contact and
comprehensive database research to verify borrower employment. All services
operate over a secure Web-based portal, which is audited daily for security
purposes, and both IncomeChek and DirectChek are available through RapidChek,
a web services platform that allows companies to access both solutions through
a single interface. Rapid Reporting formed and continues to build
relationships with government agencies, such as the IRS and the Social
Security Administration (SSA), to gather electronic data for verification
purposes. Rapid Reporting's executive team led the successful lobbying
efforts to secure the continuation of the enumeration verification system
(EVS) with the SSA database. For additional information, call 888.749.4411 or
visit www.rapidreporting.com .

Forward-Looking Statements

This press release includes forward-looking statements regarding Equifax's
proposed acquisition of Rapid Reporting, including statements related to
Equifax's and Rapid Reporting's product and service offerings, business
strategy and general business outlook. Any such statement may be influenced
by a variety of factors, many of which are beyond the control of Equifax or
Rapid Reporting, that could cause actual outcomes and results to be materially
different from those projected, described, expressed or implied in this press
release due to a number of risks and uncertainties. Potential risks and
uncertainties include, but are not limited to, the possibility that the
parties will not reach final agreement, that the transaction will not close or
that the closing may be delayed, the expected benefits and anticipated
synergies of the combined companies may not be achieved after the closing, the
combined operations may not be successfully integrated in a timely manner, if
at all, as well as industry, general economic conditions, and competitive,
legal, governmental and technological factors. Accordingly, no assurances can
be given that any of the events anticipated by the forward-looking statements
will transpire or occur, or if any of them do so, what impact they will have
on the results of operations or financial condition of Equifax or Rapid
Reporting.

Certain additional factors are set forth in Equifax's Annual Report on Form
10-K for the year ended December 31, 2008 under Item 1A, "Risk Factors", and
its other filings with the Securities and Exchange Commission. Equifax and
Rapid Reporting assume no obligation to update any forward-looking statements
to reflect events that occur or circumstances that exist after the date on
which they were made.

SOURCE Equifax Inc.

Equifax, Tim Klein, +1-404-885-8555, +1-404-771-2029 (wireless),
tim.klein@equifax.com; or TALX/Equifax, Pam Stevens, +1-314-214-7235,
+1-314-330-3041(wireless), pstevens@talx.com