Cabela`s Inc. Offers Customers Identity Protection from LifeLock

SIDNEY, Neb.--(Business Wire)--
Cabela`s Incorporated (NYSE: CAB), the World`s Foremost Outfitter of hunting,
fishing and outdoor gear, and LifeLock, Inc., the industry leader in proactive
identity theft protection, have partnered to provide Cabela`s customers a
special offer to help protect their identity.

Cabela`s will initially offer LifeLock`s services to its Cabela`s CLUB Visa
cardholders. CLUB members enrolling in LifeLock`s services will receive a
special offer, including a 10% discount off the standard rate, a 30-day free
trial and a $10 Cabela`s gift card. Following the offering to CLUB Visa
cardholders, Cabela`s will offer LifeLock`s services to the remainder of its
customers through a variety of marketing channels.

"Customers put their trust in Cabela`s and we are proud to partner with LifeLock
to ensure we are doing everything we can to earn that trust," said Tommy
Millner, Cabela`s Chief Executive Officer. "This offer lets CLUB Visa customers
enjoy the outdoors without worrying about protecting their identity."

"LifeLock values world class organizations that offer their customers different
levels of benefits," said Steve McGrady, LifeLock`s Vice President of Partner
Sales. "This partnership will allow CLUB members to have peace of mind knowing
that they have identity theft protection, especially when using their CLUB Visa
credit cards."

About Cabela`s Incorporated

Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading specialty
retailer, and the world's largest direct marketer, of hunting, fishing, camping
and related outdoor merchandise. Since the Company's founding in 1961, Cabela`s
has grown to become one of the most well-known outdoor recreation brands in the
world, and has long been recognized as the World's Foremost Outfitter. Through
Cabela's growing number of retail stores and its well-established direct
business, it offers a wide and distinctive selection of high-quality outdoor
products at competitive prices while providing superior customer service.
Cabela's also issues the Cabela's CLUB Visa credit card, which serves as its
primary customer loyalty rewards program. Cabela's stock trades on the New York
Stock Exchange under the symbol "CAB".

About LifeLock

LifeLock, Inc. (www.lifelock.com) is an industry leader in proactive identity
theft protection. Since 2005, LifeLock has been providing consumers with the
tools and confidence they need to help protect themselves when they have a good
faith suspicion that they have been or are about to become a victim of identity
theft. The company has a strong focus on educating consumers and working with
law enforcement and elected officials to better understand the increasing
threats of identity theft. A multiple award-winning organization, LifeLock has
been recognized by the American Business Awards as Best Overall Company and
offering consumers the best new service (TrueAddress) and was recently named to
the Top Global Company 250 list by AlwaysOn.

Investor:
Cabela`s Incorporated
Chris Gay, 308-255-2905
or
Media:
Cabela`s Incorporated
Joe Arterburn, 308-255-1204

Copyright Business Wire 2009