TAG Heuer MERIDIIST Automobili Lamborghini New Luxury Mobile Phone

PARIS, November 2 /PRNewswire/ -- Inspired by the mythic Lamborghini
Murcielago, TAG Heuer, the world leader in luxury sports watches and
chronographs has teamed up with the famous Italian super sports car
manufacturer to create the limited-edition MERIDIIST Automobili Lamborghini
phone (http://meridiist.tagheuer.com).
(Photo: http://www.newscom.com/cgi-bin/prnh/20091102/364668 )
In tribute to the year Automobili Lamborghini was founded, 1963 pieces of
this finely-tuned device will be sold worldwide.
"TAG Heuer has revolutionized first timekeeping and now luxury mobile
phone industry by finding technological inspiration in professional motor
sports and Grand Tourism cars," said Steve Amstutz, General Manager for TAG
Heuer Communication Instruments.
Housed in black titanium carbide coated 316L stainless steel, the design
of the MERIDIIST Automobili Lamborghini phone references the super sports car
down to its famed signature on the battery cover - the same as on the
Lamborghini Murcielago LP 640's V12 engine block. The back of the device is
engraved with its limited edition number while the keyboard is customized
with Automobili Lamborghini's trademark Taurus bull on the steel central
button.
The MERIDIIST Automobili Lamborghini phone is luxuriously crafted and
detailed, marrying the most prestigious materials and advanced components in
the watchmaking and automotive worlds. The display is made from 60.5 carats
of scratch-resistant sapphire crystal. Its battery life is unrivalled and
offers a seven hours talk time or 28 days standby power.
"The MERIDIIST Automobili Lamborghini phone epitomizes TAG Heuer
consistency in inspiring and framing its diversification, combining
technology and design, and partnering with the best sports car brands. We are
very proud of this new partnership with such a great brand as Lamborghini"
added Jean-Christophe Babin, President & CEO of the TAG Heuer Group.
The excellence of the finished product is guaranteed through the
involvement of the TAG Heuer communication instrument's licensee ModeLabs
Group who provided its expertise and know how in the development and the
manufacturing of exclusive tailor made handsets.
The TAG Heuer MERIDIIST Automobili Lamborghini phone will be available in
November at selected TAG Heuer and Lamborgini retailers
(http://meridiist.tagheuer.com).
About TAG Heuer
TAG Heuer, the global leader in prestigious sports watches and
chronographs since 1860, is currently the flagship brand of timepieces of the
LVMH group. TAG Heuer is the first watchmaker ever to master luxury
chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1,000th
of a second.
Sarah Garcia
+33(0)1-43-12-12-04
info.meridiist@modelabs.com

SOURCE TAG Heuer SA

Sarah Garcia, +33(0)1-43-12-12-04, info.meridiist@modelabs.com