Swedish Match: Disclosure of Substantial Holding of Shares

STOCKHOLM--(Business Wire)--
Swedish Match (STO:SWMA) has on 30 October bought back 324,000 shares. The
Company`s holding of own shares thereby amounts to 12,628,000 shares,
corresponding to 5,03 percent of the total amount of shares and votes in the
Company. The total amount of shares outstanding, including shares held in
treasury, amounts to 251,000,000.

Swedish Match produces and sells market-leading brands in smokefree tobacco
products, cigars and lights products. The Company sells products across the
globe, with production units in 10 countries. The Group`s global operations
generated sales of 14,139 MSEK for the twelve month period ending September 30,
2009. The Swedish Match share is listed on the NASDAQ OMX Stockholm (SWMA).

Swedish Match AB (publ), SE-118 85 Stockholm
Visiting address: Rosenlundsgatan 36, Telephone: +46 8 658 02 00
Corporate Identity Number: 556015-0756
www.swedishmatch.com

The character of this information is such that it shall be disclosed by Swedish
Match AB (publ) in accordance with the Financial Instruments Trading Act. The
information was disclosed to the media on 2 November, 2009 at 11.30 a.m. (CET).

Swedish Match AB
Lars Dahlgren, President and Chief Executive Officer
Office +46 8 658 0441
Mobile +46 70 958 0441
or
Joakim Tilly, Chief Financial Officer
Office +46 8 658 0213
Mobile +46 76 860 9597

Copyright Business Wire 2009