mydeco.com Launches US Site to Replace Dominomag.com

LONDON, UNITED KINGDOM, Nov 02 (MARKET WIRE) --
The UK's leading home furniture and furnishings website, mydeco.com, has
announced plans to launch a US website targeting the American home and
home furnishings online market worth an estimated $121 billion.
Us.mydeco.com, which is already live and expanding rapidly, currently
collects together over 300 retailers and will hit 500 by the end of
October 2009. The site will aggregate products from well-known US
furniture and home wares giants including Kohls, Sears, Kmart, Pottery
Barn, Crate & Barrel and Bed, Bath and Beyond as well as smaller niche
retailers, displaying a massive collection of living room furniture,
bedroom furniture, dining room furniture and home accessories. Products
are searchable by essential criteria like price, color and dimension.

With the rapid expansion of the US home sector over the last three years,
the US mydeco hopes to replicate the success of the UK site, offering the
same comprehensive home wares search, stylish, curated shopping
experience and a buzzing home design community. The site also hopes to be
able to fill the gap left by the close of Domino magazine - the much
loved US Conde Nast home design magazine that folded in February 09 - by
offering a way to find stylish furniture and home accessories from an
unparalleled range of retailers, along with expert home design advice.
While the first release of the website focuses on providing a shopping
experience only, the home design advice, inspiration and advice section
will be added over coming months.

mydeco.com in the UK, which aims to be better than Google for home
furniture and decor search, offers an unrivalled shopping experience by
collecting together home furniture and home accessories from over 1,500
home wares retailers. Well known high street shops like Heals, John
Lewis, Marks & Spencer and Graham & Green are joined by an eclectic
collection of over 200 independent designers to offer the widest possible
home wares search, all in one place. Shoppers can search over three
million products across retailer by price, color, dimension and style,
saving time and money in their pursuit of creating the home of their
dreams. The US site will eventually be much bigger than its UK cousin,
with over 15 million products.

David Kelly, CEO of mydeco.com said, "It's a challenging move, but we're
confident we can create a site that offers all the style, excitement and
functionality of the UK site, but on a much larger scale. There is no one
in that space that brings together all of these retailers in a curated
and design-focused way."

As in the UK, the American mydeco will be able to call on the support of
a high-profile Design Board, co-chaired by design icons, Sir Terence
Conran and Philippe Starck. This creative powerhouse also consists of
experts and innovators from every area of the home, including Tara
Bernerd, Kelly Hoppen, Marc Newson and Kirstie Allsopp. These
internationally-acclaimed designers offer advice, their thoughts on the
future of design and their visions on how mydeco can transform the
interior design world.

About mydeco

mydeco http://mydeco.com was founded by the management team behind
lastminute.com, one of Europe's most successful ever online businesses.
mydeco.com brings together more than 3 million home furniture and home
decor products from over 1500 retailers. From high-end to high street,
mass market to niche, you will find what you are looking for on mydeco
without having to trawling the high street.

About mydeco design board

Co-chaired by style icons, Sir Terence Conran and Philippe Starck, this
creative powerhouse consists of experts and innovators from every area of
the home, including Tara Bernerd, Kelly Hoppen, Marc Newson and Kirstie
Allsopp. These internationally-acclaimed designers offer the benefit of
their years of experience and their visions for the future of the design
world.

Key website features for the UK mydeco.com site include:

- Shopping: search the UK's most comprehensive database of home furniture
and home decor products by price, discount, color or dimension.

- Design my room: build a virtual model of your home and choose from over
60,000 3D pieces of furniture to drag and drop into your room to check
size and fit.

- Community: share creative ideas, tips and tricks with 75,000 members,
ask questions and showcase designs.

- The Magazine: get the latest news from the interior design world, read
features and trend watching advice.

- Buy the look: view hundreds of inspiring looks from well-known
designers, celebrities and even famous hotels. Tailor the look to your
budget and define your own personal style.

- Shop by style: from romantic to retro, find hundreds of stylish
products in categorised by a range of styles.

Contacts:
Enquiries about this news release should be made to
press@mydeco.com

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