Spanish ad market seen down 6.5 pct in 2010-survey

* Seen falling 17 percent in 2009

* Worst advertising falls forecast for cinema, print media

MADRID, Nov 2 (Reuters) - Spain's bludgeoned advertising market will be down 17 percent by the end of this year and will fall a further 6.5 percent in 2010, a survey by advertising consultancy Zenithmedia forecast on Monday.

Zenithmedia said its October report was gloomy since it had expected to see some improvement when compared to a particularly slow end of last year.

"The return from the summer has not brought with it a recovery, not even a relative one," said the consultancy in a note.

Spanish media companies have been hit by the sharp turnaround in the fortunes of the Spanish economy, which grew faster than the eurozone average in the last few years before the crisis hit and is still submerged in recession.

Advertising revenue dropped more than 40 percent at Spanish broadcaster Telecinco (TL5.MC) during the first nine months of the year.

At Prisa, which runs businesses including bestselling daily newspaper El Pais and pay-TV group Digital+, advertising revenue fell 22 percent.

The Zenithmedia survey represented the views of 33 advertisers, responsible for 12.5 percent of the market's total spending, and from a range of sectors.

It forecast the worst falls in cinema advertising, which is seen down 33.3 percent this year and 18.1 percent next year.

Print media advertising will also continue to be badly hit, the survey found, with paid-for newspaper advertising seen dropping 25.8 percent this year and 14.4 percent next, and advertising in free newspapers down 24.7 percent this year and 14.9 percent next.

Magazines will suffer 20.5 percent this year and 13.8 percent next, according to the forecasts.

Television advertising is expected to lose 16.4 percent and 5.1 percent next year while radio advertising was seen falling 17.4 percent followed by 5.5 percent.

Economists do not expect Spain to emerge from recession until the second half of 2010, unlike countries like Germany and France which have already registered positive quarterly growth. (Reporting by Sarah Morris; Editing by Jon Loades-Carter)