Activision Partners With Leading Mental Health and Media Researcher Dr. Cheryl Olson on 'Ratings Are Not a Game' Education Initiative

Activision Partners With Leading Mental Health and Media Researcher Dr. Cheryl
Olson on 'Ratings Are Not a Game' Education Initiative
Series of Educational Videos Provides Parents With Tips And Information About
Video Games In Time for the Holidays

SANTA MONICA, Calif., Nov. 3 /PRNewswire-FirstCall/ -- Activision Publishing,
Inc. (Nasdaq: ATVI) today announced a partnership with Dr. Cheryl Olson,
co-director for the Center for Mental Health and Media at Massachusetts
General Hospital, that will help parents and teachers optimize children's
experience with video games. The alliance supports Activision's "Ratings Are
Not a Game®" initiative, which focuses on educating consumers about the
Entertainment Software Rating Board's rating system and helping parents make
informed decisions about the video games their families play.

Through this new partnership, Activision worked with Dr. Olson to produce
seven videos that provide parents with information and tips on understanding
their child's perspective on video games, and ways that video games can
benefit parent-child relationships. The first two segments - -"How Can I
Tell If A Game Is Appropriate For My Child And How Do I Set Play Limits" and
"Using Video Games To Teach Problem Solving And Planning," - - are available
now at www.activision.com/RatingsAreNotAGame.

"Activision is committed to providing consumers with guidelines and
information to help them determine which video games are most appropriate for
their families," said Mike Griffith, president and CEO of Activision
Publishing. "We are proud to partner with Dr. Olson and believe that these
videos will be informative and useful tools for families."

"I'm pleased to partner with Activision on this initiative, and applaud their
consideration for parents' concerns," said Cheryl Olson, who holds a doctorate
in health and social behavior from the Harvard School of Public Health "As a
parent myself, I know there are so many things to worry about and not enough
time, especially during the holiday season. These videos give practical
research-based advice on how to help your kids--and your family--get more out
of video games, and how to watch for and limit electronic game play."

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a
leading worldwide developer, publisher and distributor of interactive
entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom,
France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands and Australia.
More information about Activision and its products can be found on the
company's website, www.activision.com.

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SOURCE Activision Publishing, Inc.

Ashley Dyer, Sr. Manager, Corp. Comm., Activision Publishing, Inc,
+1-310-255-2548, adyer@activision.com