Research and Markets: Hot Drinks Performance in the Face of Recessionary Pressure: a Comprehensive Guide to the Size and Shape of the Market at an International Level

Tue Nov 3, 2009 8:07am EST

* Reuters is not responsible for the content in this press release.

DUBLIN--(Business Wire)--
Research and Markets
( has
announced the addition of the "Hot Drinks Performance in the Face of
Recessionary Pressure" report to their offering. 

Hot Drinks Performance in the Face of Recessionary Pressure market report offers
a comprehensive guide to the size and shape of the market at an international
level. It provides the latest retail sales data, allowing you to identify the
sectors driving growth. It identifies the leading companies, the leading brands
and offers strategic analysis of key factors influencing the market - be they
new product developments, packaging innovations, economic/lifestyle influences,
distribution or pricing issues. Forecasts illustrate how the market is set to

Key Findings:

* Global hot drinks volume growth will slow on the back of the global economic
downturn. Core markets of Japan, Germany, US, UK and France all seriously
impacted by declines in consumer spending. The developed markets such as US, UK
and Germany, hardest hit during the recession, are forecast to be the most
affected as the economy worsens. However, consumer ability to downtrade is
mitigating volume declines. 
* A shortfall in global tea production in 2009 could push prices to an all time
high. However, this might also create an opportunity for premiumisation of
output. In coffee, an on-trade slowdown is forecast to create a positive bounce
in at-home demand. 
* Make up of the market in terms of traditional nature, health and wellness
penetration, consumers' propensity to gravitate to cheaper alternatives will
determine the length and depth of the slowdown. 
* On-trade channel will witness strong declines as cash-strapped consumers shun
coffee shops and cafés. This is especially important in non-traditional coffee
* High unit price categories of speciality coffee beans are likely to be under
pressure in 2009 and 2010, especially in markets most affected by declines in
GDP and consumer spending. 
* Opportunity for consumption growth will be driven through emerging markets,
especially Asian markets. Asia-Pacific is forecast to dethrone Western Europe as
the highest spending hot drinks region by 2010, reflecting downward pressure in
the UK and Euro-Zone due to recession. 
* Hot drinks consumption trends in the Middle East and Africa will remain
largely the same as forecast in January 2009. This is primarily due to the
underdeveloped nature of the hot drinks market.

Key Topics Covered:


Objectives And Parameters 

Key Findings 


Quantifying The Impact: 2009-2010 Global Outlook

* Hot Drinks In The Context Of The Global Share Of Throat 
* Global Financial Meltdown Raises Industry Stakes 
* Global Hot Drinks Performance 2007-2008 
* Global Hot Drinks Value Performance 2003-2008 
* Global Hot Drinks Volume Forecast 2009-2010

Quantifying The Impact Of The Global Economic Crisis

* Global Hot Drinks Volume Performance 
* Sector Performance 2008 And Beyond 
* Bullish Value In The Face Of Sluggish Volume 
* Industrialised Markets Fuel The Big Coffee Spending 
* Opportunity Beckons In The Emerging Markets 
* Instant Standard Coffee Is Gaining Ground 
* Billion Dollar Markets: Tea = Six, Coffee = Nine 
* Spend In Eastern Europe Outstrips Industrialised Markets 
* Asia-Pacific And The Middle East Drive Hot Tea Volume 
* 15 Billion Rtd Litres Of New Black Tea Business, 2004-2008 
* Chocolate-Flavoured Hot Drinks Are Undeveloped Globally 
* Opportunity To Reinvigorate Chocolate Hot Drinks 
* Traditional Hot Drinks Drive Consumption In Asia-Pacific 
* Plant-Based The Mainstay, But Chocolate The Opportunity 
* Most Affected Categories

Regional Developments

* Emerging Markets Showing Macro-Economic Resilience 
* The Global Economic Crisis: Recession Hit Markets 
* Bullish Emerging Markets: Linchpin Of Opportunity 
* Asia-Pacific: Hot Drinks Trends And Developments 
* Asia-Pacific: Industry Outlook Overview 
* Asia-Pacific: Industry Outlook 
* Australasia: Hot Drinks Trends And Developments 
* Australasia: Industry Outlook 
* Eastern Europe: Hot Drinks Trends And Developments 
* Eastern Europe: Industry Outlook Review 
* Eastern Europe: Industry Outlook 
* Latin America: Hot Drinks Trends And Developments 
* Latin America: Industry Outlook Overview 
* Latin America: Industry Outlook 
* Middle East And Africa: Hot Drinks Trends And Developments 
* Middle East And Africa: Industry Outlook Overview 
* Middle East And Africa: Industry Outlook 
* North America: Hot Drinks Trends And Developments 
* North America: Industry Outlook Overview 
* North America: Industry Outlook 
* Western Europe: Hot Drinks Trends And Developments 
* Western Europe: Industry Outlook Overview 
* Western Europe: Industry Outlook 
* Most Affected Categories

Corporate Landscape

* Nestlé Spearheads The Global Corporate Ranking 
* Tight Corporate Playing Fie 
* Brand Front-Runner Nescafé Pulls Further Ahead In 2008 
* Industry Leader'S Results Of 2008 
* Industry Leader'S Results Of 2008 
* Key Crisis Strategies 2008-2009 
* Most Affected Categories 
* Channel Mix 
* Supermarkets Drive Global Retail Distribution 
* New Starbucks Generation Drive On-Trade 
* Most Affected Channels

Future Scenarios

* Iran An Unlikely Contender For Biggest Hot Tea Opportunity 
* Brazil Identified As An Attractive Yield Market For Coffee 
* Youthful Versus Ageing Demographics 
* Opportunity Markets For Fresh Coffee 
* Opportunity Markets For Instant Coffee 
* Opportunity Markets For Black Standard Tea 
* Opportunity Markets For Black Speciality Tea 
* Opportunity Markets For Green Tea 
* Opportunity Markets For Fruit/Herbal Tea 
* Opportunity Markets For Hot Chocolate Drinks 
* Medium Term Forecasts

Global Economy

* Global Economy In 2009 - Imf, November 2008 View 
* Global Economy In 2009 - Imf, July 2009 View 
* Global Macroeconomic Picture

Advanced Economies 

Emerging Economies 

Overall Outlook

* Asia-Pacific: Overall Outlook 
* Australasia: Overall Outlook 
* Eastern Europe: Overall Outlook 
* Latin America: Overall Outlook 
* Middle East And Africa: Overall Outlook 
* North America: Overall Outlook 
* Western Europe: Overall Outlook 
* Western Europe: Performance By Main Market 2008

Methodology Of Quantitative Analysis

* Projecting The Future: Forecasting And Factor Analysis 
* Quantifying The Impact Of The Crisis: Factor Analysis

For more information visit

Source: Euromonitor International

Research and Markets
Laura Wood, Senior Manager,
U.S. Fax: 646-607-1907
Fax (outside U.S.): +353-1-481-1716 

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