American Eagle Outfitters to Open Destination Flagship Store in Times Square November 19

Innovative Store Design, Exclusive Merchandise, Massive Outdoor LED Signage and
Opportunity for "15 Seconds of Fame" Create a One-of-a-Kind New York Shopping
Experience for Customers
NEW YORK--(Business Wire)--
American Eagle Outfitters, Inc. (NYSE: AEO) today announced plans to open its
flagship store in Times Square. The 25,000 square foot store is located at 1551
Broadway, at 46th Street. It features four levels of shopping, including
dedicated floors for AE denim, as well as aerie, the company`s intimates and
dormwear brand. Opening day is scheduled for Thursday, November 19.

"We know that shopping in Times Square is a landmark event for millions of
customers who come from around the globe to visit," said Jim O`Donnell, chief
executive officer, American Eagle Outfitters, Inc. "American Eagle Outfitters`
goal is to offer them a retail experience unlike anything they`ve experienced
before-even by Times Square standards."

The American Eagle Outfitters Times Square flagship store will feature exclusive
AE product not available anywhere else in the world. This includes more fashion
forward merchandise, such as outerwear in faux fur and leather,
sequin-embellished tops, and graphic t-shirts designed by New York graffiti
artists. The Times Square assortment will also include a collection of premium
denim and an expanded footwear selection.

The store design is completely new, featuring an eclectic combination of
materials, from wood to brushed metal to polished concrete, as well as oversized
subway tiles and custom lighting throughout. The rooms are more delineated,
creating an intimate experience that optimally showcases the product and brand.
Elements such as 15-foot ceilings and a 13-foot video wall add dramatic impact.

In addition to the best selection of American Eagle Outfitters and aerie product
in the country, the store will feature a customer experience called "15 Seconds
of Fame." With a purchase, customers will be invited to pose in a mini photo
studio. Moments after, the customer`s photo will be projected onto the 15,000
square feet of LED screens (25 stories high) outside the store, for all of Times
Square to see.

The LED screens will feature content 18 hours per day. American Eagle Outfitters
has partnered with the following organizations to deliver an impactful,
creatively ground-breaking visual experience in Times Square:

* The Barnycz Group is an experiential design firm specializing in the creation
of unforgettable, large-scale interactive dynamic content environments. The firm
conceived the design, integrated the technology, and is overseeing the
installation of this dynamic architectural facade of synchronized LED displays,
as well as the store`s interior A/V systems.
* Barco, a global technology leader specializing in high-resolution LEDs and
displays, provided the 12 panels that wrap the building`s exterior, with a total
pixel count nearing 3.3 million, along with the LCD monitor wall at the store
entrance.
* R/GA, an award-winning digital agency and global leader in designing retail
and digital environments, is creating content for the interior and exterior
signage displays, and proprietary technology that powers "15 Seconds of Fame."
The partnership is focused on developing experiences that showcase AEO brands
and customers, drawing Times Square visitors from the street into the store.
* ABC Regional Sports & Entertainment Sales, a unit of ABC National Television
Sales, is the exclusive advertising sales representative for the technically
advanced sign. Numerous advertising options, ranging from real-time delivery to
simultaneous showcasing of multiple products, will be offered. The association
with AE`s target customer of 15- 25-years old adds heightened value for
advertisers across many categories such as music, movies, TV, computers, phones,
food, beverages, autos and travel.

About American Eagle Outfitters, Inc.

American Eagle Outfitters, Inc., through its subsidiaries, ("AEO, Inc.") offers
high-quality, on-trend clothing, accessories and personal care products at
affordable prices. The American Eagle Outfitters® brand targets 15 to 25 year
old girls and guys, with 952 stores in the U.S. and Canada and online at
www.ae.com. aerie® by american eagle offers Dormwear® and intimates collections
for the AE® girl, with 137 standalone stores in the U.S. and Canada and online
at www.aerie.com. MARTIN + OSA® provides clothing and accessories for 28 to 40
year old men and women at its 28 stores and online at www.martinandosa.com. The
latest brand, 77kids by american eagle, is available online only at
www.77kids.com. 77kids offers "kid cool," durable clothing and accessories for
kids ages two to 10. AE.COM®, the online home of the brands of AEO, Inc. ships
to more than 60 countries worldwide.

About The Barnycz Group

The Barnycz Group designs spectacular, large-scale interactive dynamic
environments for the world`s biggest retail brands. From D.C. to Dubai. New York
to Vegas, we create unforgettable experiences on a massive scale. Led by Chief
Creatologist, Danny Barnycz, The Barnycz Group has orchestrated some of the
world`s most attention-grabbing projects, including the Dubai Mall, the Mall of
the Emirates, spectaculars on New York`s Times Square and the Crown Fountain at
Chicago`s Millennium Park. Our clients come to us again and again because they
trust us with their billion dollar brands and buildings.

About Barco

Barco, a global technology company, designs and develops visualization products
for a variety of selected professional markets. Barco has its own facilities for
Sales & Marketing, Customer Support, R&D and Manufacturing in Europe, North
America and Asia Pacific. Barco (NYSE Euronext Brussels: BAR) is active in more
than 90 countries with about 3300 employees worldwide. Barco posted sales of 725
million euro in 2008.

About R/GA

R/GA (www.rga.com) is a full-service digital agency that transforms the way
people interact with brands. A commitment to design, technology, strategy, and
innovation has defined R/GA`s continuing legacy as an iconoclast in the world of
communications and marketing. With a holistic range of offerings that includes
brand design, mobile, and retail, R/GA`s agency model is adaptable to the
ever-changing needs of consumers in the digital landscape. Founded in 1977, R/GA
has received the most prestigious creative awards for film, broadcast, design,
advertising, and interactive. It was selected for Adweek`s "Agency of the Year"
in 2008, Ad Age`s Agency "A-List" in 2008 and "Digital A-List" in 2009, and
Creativity`s "Interactive Agency of the Year" in 2007. R/GA, with locations in
New York, San Francisco and London, is part of The Interpublic Group (NYSE:IPG),
one of the world's largest advertising and marketing services organizations.

About ABC Regional Sports & Entertainment Sales

ABC Regional Sports & Entertainment Sales, a unit of ABC National Television
Sales, represents a growing roster of digital out of home and regional sports
properties that provide national sponsors with continued access to consumers at
home, on streets, in stores and in stadiums. Clients benefit from ABC Regional
Sports & Entertainment Sales` extensive advertiser and agency relationships;
far-reaching and customized advertising sales strategies; and highly
sophisticated research, marketing and promotional tools.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6089633&lang=en

American Eagle Outfitters, Inc.
Jani Strand, 412-432-3359

Copyright Business Wire 2009