Socialtext Announces Partner Program to Foster Greater Enterprise 2.0 Value

SAN FRANCISCO, Nov. 3 /PRNewswire/ -- As enterprises purchase social software
to improve internal collaboration, Socialtext has launched a new Services
Partners Program to increase the business value that customers gain from its
platform. The first participants in the program are Future Changes, Pragmatic
Enterprise 2.0, SiftGroups, SpanStrategies, The Adoption Council and
Winkwaves. These services and consulting firms specialize in different
strategic practices for deploying social software in the enterprise, not only
ensuring fast adoption by employees, but driving positive business results in
the process.

"We're excited to have a great group of service partners who can help bring
depth and value to customers who want Socialtext to free the flow of work at
their organizations," said Eugene Lee, CEO of Socialtext. "For too long,
people have missed opportunities because they didn't know which of their
colleagues might have information that could help solve a customer's problem
or adapt to a change in the market. These service partners will help you get
up-and-running on our platform in no time, and assist with cultural
assessment, project selection and prioritization."

"We focus on helping organizations tap strategically into the value of social
computing and enterprise social media while actively managing the potential
risks and concerns," said Dion Hinchcliffe, President and CTO of Hinchcliffe &
Company. "Socialtext is a vital platform for our new agile social business
adoption approach known as 'Pragmatic Enterprise 2.0.' Socialtext provides a
wide range of compelling models for social collaboration between workers,
trading partners, and customers that we feel is best-of-breed, mature, and
proven in many industries and verticals."

"Socialtext provides software that helps teams improve knowledge sharing,
streamline the input and revision process for key documents, and replace
interruption with interaction," said Stewart Mader, Founder and Senior
Consultant at Future Changes. "Future Changes provides guidance, training, and
analytics to help your organization embed the software into core business
processes and catalyze widespread adoption."

"Customers expect tangible value from social computing investments, in the
context of business process and key performance goals that they work against
every day," said Sameer Patel, Founder of SpanStrategies. "The Span team has
over a decade of experience helping leading organizations accelerate
performance via the use of communication and collaboration frameworks and
technologies in the context of business process. The Socialtext platform has
proven experience with supporting key functions in the enterprise. This
partnership with Socialtext enables us to help organizations execute their
business objectives by surgically injecting the use of social constructs and
software where it can truly deliver tangible performance improvement."

"Socialtext has always been a leader in galvanizing the business community to
embrace 2.0 technologies for strategic advantage," said Susan Scrupski,
Founder of The 2.0 Adoption Council. "The 2.0 Adoption Council is delighted to
participate in this program, as our members are always eager for new sources
of learning and market intelligence."

"Over the past decade we've helped many organisations develop thriving
external communities, and we've often needed to demonstrate the potential
benefits in a controlled, internal way whilst ensuring that our clients are
confident of the security and functionality of the application," said James
Skinner, COO of SiftGroups. "Socialtext gives us the ability to roll out a
proven set of tools rapidly, allowing our clients to get straight to work and
deliver value to their teams whilst simultaneously building stronger cases for
investment in wider rollouts of Web 2.0 technology."

For further information visit: http://socialtext.com/partners/

About Socialtext

As the Enterprise 2.0 leader, Socialtext applies Web 2.0 technologies to the
critical challenges facing businesses. Enterprise 2.0 enables the collective
intelligence of many, which provides a competitive advantage by increasing
innovation, corporate agility, strengthening customer relationships and
growing revenue. Socialtext provides hosted and appliance-based solutions to
more than 5,000 customers world-wide, including Acumen Fund, BASF, Boston
College, Davies Public Affairs, Egon Zehnder International, Emergent
Solutions, Epitaph Records, The Hospital for Sick Children, IKEA,
MicroStrategy, 'mktg', OSIsoft, SAP and Symantec.

People are the Platform. Socialtext Workspace is the first enterprise wiki and
includes robust capabilities such as collaborative blogs. Socialtext Signals
provides private Twitter-style microblogging. Socialtext People enables
enterprise social networking. Socialtext Dashboard provides personalized and
customizable widget-based interface for people and teams to manage attention.
SocialCalc is the social spreadsheet for distributed teams. Socialtext Desktop
brings it all together in a dynamic desktop application. Learn more about
Socialtext at www.socialtext.com.

About Hinchcliffe & Company, Inc.

Hinchcliffe & Company is a leading premier consulting firm in the areas of Web
2.0, Enterprise 2.0, social computing, cloud computing, and next-generation
SOA. Based in Alexandria, Virginia, Hinchcliffe & Company delivers strategy
and implementation services across North America, Europe, and Asia.
Specializing in large enterprises, Hinchcliffe & Company's clients includes
some of the largest companies in the world on three continents.

Combining thought leading approaches with agile methods, cutting-edge research
and innovative techniques matched with extensive field experience, Hinchcliffe
& Company offers one of the most effective and up-to-date approaches for
helping businesses transform to newer and more effective models for computing,
IT, and business. Hinchcliffe & Company also founded and operates the popular
Web 2.0 University, which it uses to drive strategic change in organizations
around the world. Learn more about Hinchcliffe & Company at
www.hinchcliffeandcompany.com.

About Future Changes

Stewart Mader, Founder and Senior Consultant, has led or advised
enterprise-wide wiki deployments in Fortune 500 companies, universities,
nonprofits, small and medium size companies. He is the author of two books:
Wikipatterns and Using Wiki in Education, and created the widely-used
Wikipatterns.com community for sharing enterprise social software adoption
strategies. Advisory services include: BarnRaising workshops, Return on
Adoption (ROA) measurement, and guidance on Pilot, Policy & Adoption Patterns.
His website, Future Changes (futurechanges.org), is a popular source of
strategies and guidance on how to improve collaboration and knowledge sharing
within teams and organizations. It has been cited by publications including
The Guardian (UK), The New Yorker, Fast Company, InfoWorld, and
InformationWeek. http://www.futurechanges.org/

About SpanStrategies

SpanStrategies is strategy and execution services firm that brings together
leading strategists, designers and technologists to help our clients
accelerate business performance. Our team members have led strategic
initiatives for leading organizations such as McKesson, Sun Microsystems,
W.R.Wrigley & Co., Ingres and The Sabre Group in the areas of workplace
collaboration, sales and marketing process efficiency and distribution partner
and supplier networks. With strong roots in business process efficiency, we
help our clients understand and exploit new performance acceleration
opportunities afforded by social computing constructs and technologies to
drive revenue and reduce cost.

Span is based in Palo Alto with a network of domain experts across the United
States and Canada. More information at http://www.spanstrategies.com

About The 2.0 Adoption Council

The 2.0 Adoption Council is an exclusive community for peer-based,
information-sharing on the latest thinking, best practices, case studies, and
strategic counsel associated with executing socio-collaborative strategies and
projects in the large enterprise. Members include many of the largest
market-leading multi-nationals who are currently in some phase of 2.0
adoption. For more information on the Council, visit
http://www.20adoptioncouncil.com.

About SiftGroups

We provide social media consultancy services and technologies to enable
organisations to develop and sustain rewarding relationships with their
audiences. Through working with publishers, membership bodies, charities and
the public sector, we understand that a rewarding relationship might mean
member retention to one organisation, and outright profit to another.

Our techniques help reveal the potential benefits that can be gained from
investment in social media, and set out a strategy for delivering and
sustaining those benefits.

We've been working with social media for more than a decade. Of course, in the
early 1990s the term 'social media' hadn't been coined yet, but communities
with common interests were already taking advantage of the web to bring people
together to network, discuss and debate. Our home-grown technology platform
supported over 100 titles until late-2007 when we made the move to Open Source
software, using Drupal to realise the benefits of a huge developer community
coming together to deliver advanced functionality and reliability.
http://www.sift.com/

About Winkwaves

Winkwaves is the Dutch agency for social media and knowledge management. We
advise organizations on the strategic meaning and value of social media. Based
on a human and scientific understanding of social behavior and profound
knowledge of the latest trends in technology, we design virtual places where
people like to meet, feel connected, feel safe en feel challenged to have
meaningful conversations. (winkwaves.com)

SOURCE Socialtext

Chris Lynch of Socialtext, +1-650-323-0800, ext. 393,
christopher.lynch@socialtext.com