STMicroelectronics, in Close Cooperation with LG Display, Unveils New Advanced Interface Standard for LCD TVs

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Tue Nov 3, 2009 9:53am EST

STMicroelectronics, in Close Cooperation with LG Display, Unveils New Advanced
Interface Standard for LCD TVs
Display interface standard dramatically simplifies interconnection and 
enhances performance of high-refresh-rate LCD TVs

GENEVA, Nov. 3 /PRNewswire-FirstCall/ -- STMicroelectronics (NYSE: STM), one
of the world's leading semiconductor companies, in collaboration with LG
Display (NYSE: LPL, KRX: 034220), a world leading LCD panel manufacturer,
today announced submission of their proposed iDP (Internal DisplayPort)
interface standard aimed at replacing the current LVDS (Low Voltage
Differential Signaling) standard to the VESA (Video Electronics Standards
Association) TV Panel Task Group.

To enable more realistic animation, graphics and 3-D video and better overall
picture quality, LCD TVs are rapidly advancing toward higher refresh rates
thus creating the need for a new high-speed panel-interface standard. The
proposed iDP standard was developed as an open and royalty-free industry
standard to address this market requirement, accelerate market adoption and
drive innovation in the consumer electronics industry.

iDP is an advanced technology that is based on DisplayPort, a proven
industry-standard technology that is an open and royalty-free VESA
digital-display interface standard. The DisplayPort interface enables
high-bandwidth audio and video signal transmission by utilizing a
state-of-the-art digital protocol. ST has been the leading company in the
development and deployment of the DisplayPort interface and is committed to
driving the evolution of the technology and expanding its use in new
applications.

"Introducing technologies such as iDP is an important part of ST's strategy to
continue advancing as a major player in semiconductors for the mainstream and
high-end LCD TV market," said Luigi Mantellassi, General Manager of ST's TV
and Monitor Division. "With the support and cooperation of LG Display in
defining and driving widespread adoption of the iDP standard, ST has
co-developed a technology we believe will benefit the industry and consumers.
Additionally ST is developing a wide range of competitive products based
around video/audio quality, Internet-TV and DisplayPort connectivity, enabling
TV manufactures to provide the highest level of user experience to their
customers."

"We believe iDP will support the increasing demand for high video bandwidth,
which was considered as a challenge for the current LVDS standard," said In
Jae Chung, Executive Vice President and CTO of LG Display. "As iDP is expected
to enhance performance at a lower bill-of-materials cost and reduces system
problems such as EMI, LG Display is planning to promote the adoption of iDP to
its customers and introduce it in one of the new panel line-ups to deliver
greater value to the market."

STMicroelectronics and LG Display currently plan to jointly promote and
demonstrate iDP technology in the market and to establish a wider co-operation
on the definition and development of common technologies and innovative
solutions to support the next generation of high-refresh-rate LCD panels.

About the Technology
The proposed iDP standard is targeted for the connection between a
TV-controller SOC (System-on-a-Chip) and an LCD-panel Timing Controller within
a TV chassis. The utmost robustness in interoperability and cost-effectiveness
are realized by leveraging the proven DisplayPort technology in its simplest
form. With a link operating at 3.24 Gbps per differential pair, only 17
signals (eight differential pairs and one Hot Plug Detect (HPD) signal) are
needed to transport Full HD  240Hz at 10 bits per color over the iDP link,
substantially fewer than the 96 signals required for a conventional LVDS link.
With the dynamic lane-count adjust feature, iDP is capable of supporting pixel
rate change due to events such as video frame-rate change and 3D-stereo
display timing without visual glitch on a TV screen. The openness of the iDP
standard further enhances cost effectiveness because it solicits competition
by many component suppliers without royalty considerations.

ST's iDP Products
ST is planning to introduce a new series of highly differentiated products to
support deployment of iDP. The first of this series is expected to sample as
early as December 2009.
    --  LVDS to iDP and iDP to LVDS bridge ICs
    --  240Hz Video Enhancement IC with iDP output

    --  120Hz TV System-On-Chip with iDP output


These products will offer maximum flexibility to TV manufactures for a
seamless transition to iDP.

About STMicroelectronics
STMicroelectronics is a global leader serving customers across the spectrum of
electronics applications with innovative semiconductor solutions. ST aims to
be the undisputed leader in multimedia convergence and power applications
leveraging its vast array of technologies, design expertise and combination of
intellectual property portfolio, strategic partnerships and manufacturing
strength. In 2008, the Company's net revenues were $9.84 billion. Further
information on ST can be found at www.st.com.

About LG Display
LG Display Co., Ltd. (NYSE: LPL, KRX: 034220) is a leading manufacturer and
supplier of thin-film transistor liquid crystal display (TFT-LCD) panels,
OLEDs and flexible displays. The company provides TFT-LCD panels in a wide
range of sizes and specifications for use in TVs, monitors, notebook PCs,
mobile products and other various applications. LG Display currently operates
eight fabrication facilities and five back-end assembly facilities in Korea,
China and Poland. The company has a total of 30,000 employees operating
worldwide. Please visit http://www.lgdisplay.com for more information.



SOURCE  STMicroelectronics

Michael Markowitz of STMicroelectronics, +1-212-821-8959,
michael.markowitz@st.com.
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