Sun Enhances Java Application Store with PayPal Payment Capability

Tue Nov 3, 2009 11:00am EST

* Reuters is not responsible for the content in this press release.

Provides Developers With Access to Millions of Paying Consumers for Java
SAN FRANCISCO--(Business Wire)--
At PayPal X Innovate 2009, Sun Microsystems, Inc. (NASDAQ:JAVA) today announced
an alliance with PayPal to support application payment in the Java(SM) Store
Beta and enhancements to the beta user experience. The announcement was made by
Eric Klein, vice president of Java marketing at Sun and Osama Bedier, vice
president of Platform and Emerging Technology at PayPal, during the opening
keynote of PayPal X Innovate 2009. A consumer-facing storefront enabling the
discovery and purchase of Java(TM) and JavaFX(TM) applications, the Java Store,
now in its beta release, offers nearly unequaled distribution for reaching more
than 800 million desktop Java users worldwide and driving potential revenue
opportunities through the sale of innovative content. Developers are encouraged
to see the Java Store Beta in action at PayPal X Innovate 2009 or get more
information at: 

"Java is one of the world's most ubiquitous technology platforms, providing
developers access to over 800 million global desktops. Through this exciting
alliance with PayPal, the Java Store Beta now provides a powerful channel for
Java developers to not only connect with, but also to help monetize their
innovative desktop products to these consumers," said Klein. "Sun continues to
enhance the Java Store Beta shopping experience by providing one of the easiest,
most secure ways to discover, try and then acquire Java software and compelling
desktop content." 

Java Store Beta Payment Mechanism Powered by PayPal

Sun now supports for-fee applications submitted by developers for distribution
in the Java Store Beta. Developers can price their offering anywhere from $1.99
to $200.00 (USD) and select the license rights they wish to apply to their
application. Developers will receive 70 percent of any for-fee application sold
through the Java Store Beta. Utilizing the new Adaptive Payment API from PayPal,
consumers can authorize the Java Store Beta to bill against their PayPal account
so they can simply click the "Buy" button and never have to leave the store. In
addition, when a customer makes a payment in the Java Store Beta, the
application owner also gets paid at the time of the purchase. This way, the
developer immediately receives the revenue and knows exactly how many people
have purchased their application. 

"PayPal and Sun are unlocking huge potential for developers around the world to
make money for building Java applications," said Bedier. "Sun is leveraging our
Adaptive Payments APIs in the Java Store beta to provide real-time payments to
developers when their applications are purchased, and a streamlined single-click
purchase experience for consumers." 

New Java Store Beta User Interface

The latest version of the Java Store Beta delivers an improved look and feel,
simplifying navigation throughout the store and enhancing the consumer's ability
to find applications of interest. The Java Store Beta continues to provide
consumers with the unique ability to easily preview (or try) applications before
deciding whether or not to purchase or install the application. The Java Store
Beta also makes it extremely easy for consumers to acquire new applications by
simply dragging them directly onto their computer. 

The Java Store is currently available at no cost for U.S. residents as part of
the Java Store Beta program. Developers can submit Java Platform Standard
Edition (Java SE) and JavaFX-based applications to the Java Warehouse for
distribution in the Java Store Beta. Consumers can visit
to participate in the Java Store Beta program and developers can visit to submit applications for the Java Warehouse. 

Sun Participation at PayPal X Innovate 2009

PayPal X Innovate 2009 is PayPal`s first dedicated developer conference,
November 3-4, 2009, in San Francisco at the Concourse Exhibition Center. As a
Platinum Sponsor of the event, Sun will be showcasing the latest Java Store
Beta, which uses PayPal's adaptive payment services. Eric Klein, Sun vice
president of Java Marketing, will demonstrate the Java Store Beta at the PayPal
Innovate opening day keynote with PayPal Vice President of Platform and Emerging
Technology, Osama Bedier. Sun will also be showcasing the Java Store Beta and
Java Warehouse Developer Portal beta in booth #1 of the Innovate exhibition area
throughout the two day event. 

About the Java Store

The Java Store, created in JavaFX, will allow more than 800 million worldwide
desktop Java users to easily and securely discover and purchase compelling Java
applications and content. The Java Store contains personal productivity,
business, social graph and entertainment software organized in a simple and
intuitive user interface. Innovative features of the Java Store include the
ability for consumers to first preview applications inside the Java Store, prior
to installing them, and then to safely install applications by simply dragging
them from the Java Store directly onto their computer desktop. Users can install
Java applications knowing that these applications run within the strong security
frameworks associated with the Java runtime, allowing consumers to enjoy fun,
innovative desktop experiences without fear of malicious software. 

About Sun Microsystems, Inc.

Sun Microsystems develops the technologies that power the global marketplace.
Guided by a singular vision -- "The Network Is The Computer"(TM) -- Sun drives
network participation through shared innovation, community development and open
source leadership. Sun can be found in more than 100 countries and on the Web at 

Sun, Sun Microsystems, the Sun logo, Java, JavaOne, JavaFX and The Network Is
The Computer are trademarks or registered trademarks of Sun Microsystems, Inc.
or its subsidiaries in the United States and other countries. 

* All prices quoted are in U.S. Dollars

Sun Microsystems
Jacki DeCoster, 415-294-4482

Copyright Business Wire 2009

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