Strategy Analytics: Consumers Desire Bluetooth Headsets and Speakerphones from Bose & Sony

Motorola and Nokia Also Among Most-Preferred Brands
BOSTON--(Business Wire)--
A recent Strategy Analytics survey of vehicle owners in the USA and Western
Europe found that Bose was rated as the most-preferred brand for Bluetooth
headsets and speakerphones by consumers in the USA, while those in Western
Europe rated Sony as their most-preferred brand for these products.

"Even though Bose does not currently offer Bluetooth headsets and speakerphones,
45% of US respondents rated Bose as a preferred brand for these products,"
commented Chris Schreiner, Senior Analyst at Strategy Analytics.

Kevin Nolan, Vice President of the Strategy Analytics User Experience Practice,
added, "In Western Europe, Sony was rated as a preferred brand for Bluetooth
headsets and speakerphones by more respondents than any other."

Details may be found in the Strategy Analytics Automotive Consumer Insights
(ACI) report, "Bose and Sony Leading in Automotive Communication Brand
Recognition." Additional findings from this research include:

* Motorola was rated as the second most-preferred brand in the USA, followed by
Sony;
* Over half of US respondents categorized Bluetooth specialist brands
Plantronics, Jawbone, BlueAnt and Parrot as "unknown;"
* Nokia ranked 2nd in both the UK and in Germany.
* Nokia was also the only brand to be rated in the top five in both the USA and
Western Europe.

About Strategy Analytics

Strategy Analytics, Inc. provides timely and actionable market intelligence
focused on opportunities and disruptive forces in the areas of Automotive
Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless
Intelligent Systems and Virtual Worlds. Headquartered in Boston, MA, with
offices in the UK, France, Germany, Japan, S. Korea and China, Strategy
Analytics works with clients through annual multi-client services, management
team workshops and custom consulting engagements. For more information, please
visit http://www.strategyanalytics.com/

Strategy Analytics, Inc.
US Contact:
Chris Schreiner, +1 716 714 5333
cschreiner@strategyanalytics.com
or
European Contact:
Kevin Nolan, +44(0) 1908 423 609
knolan@strategyanalytics.com

Copyright Business Wire 2009