Audi Reports its Third-Best October for U.S. Sales

HERNDON, Va., Nov. 3 /PRNewswire/ --

-- Last month only trailed record set in October 2008 by 1.1%
-- Consumer demand continues to surge for the Audi Q5 crossover

-- Strong sales seen with the Audi Q7 TDI® and the all-new A5 Cabriolet

Audi today reported October sales in the U.S. of 7,358 luxury performance cars
and SUVs, a result that approached the all-time October record set by the
brand a year earlier.

The latest full-month sales only trailed the 7,443 Audi vehicles sold in
October 2008 following the introduction of the all-new Audi A4, and the 7,420
sold in October 2007, when the U.S. luxury car market was nearing its sales
peak in the U.S.

"There can be no questioning the enthusiasm for the Audi brand that continues
as we unveil new products and build on the momentum we've established in
prestige and customer satisfaction," said Johan de Nysschen, President, Audi
of America. "We believe the long-term value of our products speaks for itself.
Clearly, the American consumer is listening."

Demand continued to surge in October for the Audi Q5 3.2 quattro®, which has
exceeded sales expectations since its introduction in February 2009. Despite
restricted supply, Audi reported sales of 1,238 Q5 models for the most recent
month, a pace that suggests the Audi crossover remains one of the fastest
turning cars on dealer lots in the U.S.

Audi had a 15-days supply of unsold Q5 models in its sales pipeline at the end
of October.

The Audi A5/ S5 coupes also remained extremely popular with October sales
increasing 28% and year-to-date sales jumping 45.3% from the first 10 months
of 2008.

American interest in the exceptional performance and efficiency found in Audi
TDI clean diesel technology continued to build in October. TDI clean diesel
technology delivers 30% better fuel-economy than a comparable gasoline-powered
engine and produces 20% less greenhouse gas. Sales of the Audi Q7 TDI
increased to 41% of all Q7 models sold during the month. That far exceeded
original expectations that demand for the TDI models would equal 15-18% of Q7
sales. Partly as a result of strong TDI sales, inventories of unsold Q7 models
stood at a 24-days supply.

Based on preliminary industry sales reports, Audi is confident its
year-to-date share of the imported luxury vehicle market in the U.S. will
approach the 8.6% level registered by the record October sales of 2008. Audi
expects to show it remains the best-performing luxury brand with regard to
year-over-year sales performance for year-to-date 2009.

Audi sold 5,449 cars and 1,909 SUVs in October.

Audi will continue its new-product momentum later this month with the launch
of the Audi A3 TDI®. This model will revolutionize fuel efficiency in the
luxury segment by achieving 42 mpg in highway driving, according to the U.S.
Environmental Protection Agency. That's a fuel economy rating unmatched by all
other luxury models.

ABOUT AUDI
Audi of America Inc. and its 270 dealers offer a full line of
German-engineered luxury vehicles. The Audi lineup is one of the freshest in
the industry with 23 models, including 12 models launched during model years
2008 and 2009. Audi is among the most successful luxury automotive brands
globally. In selling one million vehicles worldwide in 2008, AUDI AG recorded
its 13th consecutive record year for sales growth.

AUDI US SNAPSHOT -----YEAR TO DATE-----
----------------
Model Line Oct-09 Oct-08 Yr/Yr % Oct-09 Oct-08 Yr/Yr %
---------- Actual Actual Change YTD YTD Change
Actual Actual
------ ------ ------ ------ ------- ------
A3 254 255 -0.4 2,911 3,989 -27.0
------- --- --- ---- ----- ----- -----
A4 3,016 3,784 -20.3 30,983 36,185 -14.4
------- ----- ----- ----- ------ ------ -----
A5 1,107 865 28.0 7,344 5,056 45.3
------- ----- --- ---- ----- ----- ----
A6 669 758 -11.7 5,463 10,021 -45.5
------- --- --- ----- ----- ------ -----
A8 208 415 -49.9 1,254 2,583 -51.5
------- --- --- ----- ----- ----- -----
Audi Q5 1,238 0 0.0 10,564 0 0.0
------- ----- --- --- ------ --- ---
Audi Q7 671 984 -31.8 6,123 11,091 -44.8
------- --- --- ----- ----- ------ -----
R8 45 114 -60.5 591 635 -6.9
------- -- --- ----- --- --- ----
TT 150 268 -44.0 1,643 3,700 -55.6
------- --- --- ----- ----- ----- -----
Total Audi Sales 7,358 7,443 -1.1 66,876 73,260 -8.7
---------------- ----- ----- ---- ------ ------ ----

NOTES:
- A4 includes Audi A4 sedan, Avant, and RS models.
- A5 includes Audi A5 coupe' and S5 coupe' models.
- A6 includes Audi A6 sedan, S6 sedan and A6 Avant models.
- A8 includes Audi A8 sedan, A8L sedan, and S8 sedan models.
- TT includes Audi TT coupe' and TT roadster models.

SOURCE Audi of America Inc.

Jeff Kuhlman, +1-703-364-7423, Mob.: +1-248-622-3703, jeff.kuhlman@audi.com,
Brad Stertz, +1-703-364-7440, Mob.: +1-703-344-1320, brad.stertz@audi.com