BMW Group U.S. Division Reports October 2009 Sales

* Reuters is not responsible for the content in this press release.

Tue Nov 3, 2009 2:12pm EST

WOODCLIFF LAKE, N.J., Nov. 3 /PRNewswire/ -- The BMW Group in the U.S. (BMW
and MINI combined) reported October sales of 20,619 vehicles, a decrease of
19.1 percent from the 25,475 vehicles sold in the same month of 2008.  The BMW
Group also reported a year-to-date sales volume of 199,838 vehicles, down 23.7
percent compared to 261,802 vehicles sold in the first ten months of last
year.  

BMW Brand Sales
Sales of BMW brand vehicles decreased 18.6 percent in October for a total of
16,443 vehicles compared to 20,203 vehicles reported in the same month a year
ago.  The sales volume met BMW's expectations for the month and reflected
limited inventory of the new 2010 model lineup, which began to arrive at
dealerships in the middle of October. Year-to-date, BMW brand sales were down
25.6 percent to 160,666 vehicles compared to 215,836 vehicles sold in the same
period of 2008. 

"In October, we continue to see the trend of high volume premium models
grabbing the majority of sales while lower volume specialty vehicles lag their
previous year's performance," said Jim O'Donnell, President of BMW of North
America, LLC. "That's  why we are concentrating our efforts on our core 3, 5,
7 and X5 series - all of which performed well with the 7 Series showing its
best single month performance, outselling the same month last year by 10.3
percent to now lead the segment for the first time this year."

BMW Certified Pre-Owned (CPO)
In October, sales of BMW's Certified Pre-Owned vehicles increased 31.9 percent
to 10,467 CPO vehicles versus 7,937 vehicles reported a year ago. 
Year-to-date, CPO sales were up 11.6 percent to 94,982 over the 85,081
reported in the same period of 2008.

MINI Brand Sales 
MINI USA reported sales of 4,176 automobiles, a decrease of 20.8 percent
compared to 5,272 cars reported in the same month a year ago when MINI
benefited over-proportionally from $4 dollar gas prices.  Year-to-date, MINI
USA also reported sales of 39,172 automobiles, a decrease of 14.8 percent,
compared to the 45,966 cars reported in the first ten months of 2008.

"October played trick or treat with us and we got a mixed bag of news with no
clear trend," said Jim McDowell, Vice President MINI USA. "While our dealers
reported a lot of cautious customers and pragmatic buying choices, we also saw
an inspiring performance in the West with sales being above last year."  



    Table: Sales BMW of North America, LLC, October 2009

                              Oct,      Oct.             YTD      YTD
                              2009      2008     %       2009     2008     %
                              ----      ----    ---      ----     ----    ---

    BMW brand               16,443    20,203  -18.6   160,666  215,836  -25.6
    ---------               ------    ------  -----   -------  -------  -----
       BMW passenger cars   13,630    16,195  -15.8   130,803  169,183  -22.7
       ------------------   ------    ------  -----   -------  -------  -----
       BMW light trucks      2,813     4,008  -29.8    29,863   46,653  -36.0
       (SAVs)                -----     -----  -----    ------   ------  -----
       -----
    MINI brand               4,176     5,272  -20.8    39,172   45,966  -14.8
    ----------               -----     -----  -----    ------   ------  -----
    TOTAL Group             20,619    25,475  -19.1   199,838  261,802  -23.7
    -----------             ------    ------  -----   -------  -------  -----



    Sales BMW of North America, LLC, October 2009

                           Oct.    Oct.            YTD Oct.  YTD Oct.
                            09      08    %           09       08       %

    1 Series               501   1,173  -57.3%      9,453    10,453   -9.6%
    3 Series             8,239   9,059   -9.1%     75,459    97,329  -22.5%
    Z4                     486     455    6.8%      2,792     5,464  -48.9%
    5 Series             3,043   3,958  -23.1%     32,733    39,289  -16.7%
    6 Series               152     454  -66.5%      3,207     5,627  -43.0%
    7 Series             1,209   1,096   10.3%      7,159    11,021  -35.0%
    BMW passenger cars  13,630  16,195  -15.8%    130,803   169,183  -22.7%
    ------------------  ------  ------  -----     -------   -------  -----
    X3                     182   1,294  -85.9%      5,280    15,914  -66.8%
    X5                   2,137   2,358   -9.4%     20,787    27,021  -23.1%
    X6                     494     356   38.8%      3,796     3,718    2.1%
    BMW light trucks
    (SAVs)               2,813   4,008  -29.8%     29,863    46,653  -36.0%
    ----------------     -----   -----  -----      ------    ------  -----
    BMW brand           16,443  20,203  -18.6%    160,666   215,836  -25.6%
    ---------           ------  ------  -----     -------   -------  -----
    Cooper /S Hardtop    2,309   3,539  -34.8%     24,248    31,226  -22.3%
    Cooper /S
     Convertible           465      62  650.0%      5,395     4,760   13.3%
    Cooper /S Clubman    1,402   1,671  -16.1%      9,529     9,980   -4.5%
    MINI brand           4,176   5,272  -20.8%     39,172    45,966  -14.8%
    ----------           -----   -----  -----      ------    ------  -----
    TOTAL BMW of North
     America, LLC       20,619  25,475  -19.1%    199,838   261,802  -23.7%
    ------------------  ------  ------  -----     -------   -------  -----




BMW Group In America
BMW of North America, LLC has been present in the United States since 1975. 
Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW
Group in the United States has grown to include marketing, sales, and
financial service organizations for the BMW brand of motor vehicles, including
motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars;
DesignworksUSA, a strategic design consultancy in California; a technology
office in Silicon Valley and various other operations throughout the country. 
BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global
manufacturing network and is the exclusive manufacturing plant for all X5
Sports Activity Vehicles and X6 Sports Activity Coupes.  The BMW Group sales
organization is represented in the U.S. through networks of 338 BMW passenger
car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle
retailers, 87 MINI passenger car dealers, and 31 Rolls-Royce Motor Car
dealers.  BMW (US) Holding Corp., the BMW Group's sales headquarters for North
America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the
Internet at:

www.bmwgroupna.com 
www.bmwusanews.com 
www.press.bmw-motorsport.com 


Journalist note: Information about the BMW Group and its products is available
to journalists on-line at the BMW Group PressClub at the following address:
www.press.bmwgroup.com/us.html.  Broadcast quality video footage is available
via The NewsMarket at www.thenewsmarket.com.




SOURCE  BMW of North America, LLC

Jan Ehlen, Business Communications Manager, BMW of North America, LLC,
+1-201-307-3789, jan.ehlen@bmwna.com
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