AdRoll Launches First Retargeting Tool for Small and Medium Sized Brands

AdRoll's retargeting product, RoundTrip, levels the playing field for emerging
brands with a self-service advertising tool to recapture lost sales.

SAN FRANCISCO, Nov. 4 /PRNewswire/ -- With results rivaling paid search,
retargeting has proven itself as an essential technique for big-budget
advertisers. AdRoll has now eliminated the technological and cost barriers
that made it inaccessible to smaller brands, giving anyone the ability to
launch a cross-platform retargeting campaign in under five minutes. AdRoll's
RoundTrip (www.adroll.com/retargeting) is the first retargeting tool
specifically designed for small and medium sized brands, enabling them to
market to and bring back prospective customers who leave a site without
converting. With easy setup and no minimum budget, RoundTrip is a
cost-effective way to increase visibility and generate sales.

Many small businesses spend significant time and money getting new customers
to their site through various means, such as Google AdWords. With 98% of
visitors not converting on their first visit, RoundTrip maximizes the value of
each visitor by delivering targeted messages to bring them back from other
sites and close the sale. "RoundTrip allows advertisers to continue a
conversation with customers after they've exited their site," said Aaron Bell,
CEO of AdRoll. "Retargeting has performance results comparable to or better
than search. With no minimum spend, we've opened the door for all advertisers
to access this sophisticated technology, and simultaneously increase sales and
brand awareness."

Customers are already seeing impressive results with RoundTrip. "Retargeting
is imperative for anyone spending time and money getting people to their
site," said Michael Natenshon, Founder of Marine Layer, a men's clothing
brand. "Our products are a considered purchase, not an impulse buy. AdRoll
keeps us visible and ensures that we have the most opportunities to convert
them into customers when they're ready to buy."

As part of the RoundTrip launch, AdRoll is offering a free two-week trial to
the first 200 sign ups using the coupon code FREETRIAL.

About AdRoll:
AdRoll launched in 2006 to create simple advertising solutions for reaching
niche and enthusiast audiences. These include AdRoll's publisher-rating system
that makes sense of ad inventory on tens of thousands of sites, and
communication tools that allow advertisers to promote beyond the banner
directly to publishers. RoundTrip builds on AdRoll's mission to enable
advertising on any budget while generating conversions and brand recognition.

SOURCE AdRoll

Adam Berke, Founding Team, 1-877-772-5500, Adam[at]adroll[dot]com