Big Traffic(R) Launches Interstate-15 Corridor Consumer Monitoring Web Site

Visitors, hotel properties find value in real-time traffic data

LAS VEGAS, Nov. 4 /PRNewswire/ -- Big Traffic®, a brand of Las Vegas-based
advertising and media solutions firm Letizia Mass Media, has launched the
first-ever traffic monitoring Web site for the Interstate-15 corridor between
Nevada and Southern California at www.BigTraffic.com.

The Web site is an asset to resort properties who are now offered interactive
online advertising as part of Letizia Mass Media's outdoor advertising media
packages. BigTraffic.com features estimated trip durations between Las Vegas
and specific Southern California cities, reported traffic accidents, real-time
traffic conditions and planned lane closures/construction-related delays. Over
the years, construction delays and accidents have steadily increased the usual
amount of time it takes for a vehicle to travel between Las Vegas and Southern
California.

"Rather than sitting in two hours of gridlock, we'll let a visitors know that
if they leave at a later time, they will still be on schedule. Why leave Las
Vegas at 2 p.m. and get home at 9 p.m. when you could lay out by the pool or
walk along the Strip for another two hours and still get home at the same
time? BigTraffic.com will help the hundreds of thousands of people who travel
between Nevada and Southern California," said Marla Letizia, CEO of Letizia
Mass Media(TM).

In addition to offering more than 400 square feet of advertising space, Big
Traffic's® mobile billboard trucks' GPS systems now act as traffic data
reporters not only for Interstate-15 traffic between Nevada and California but
also for local traffic providers. In partnership with KLAS TV-8 and
LasVegasNow.com, BigTraffic® provides updates to all Clark County traffic
maps, including Las Vegas Now's City Cam Web page.

Inc. magazine recently included Big Traffic® on its 2009 Inc. 5000 list, a
compilation of the fastest-growing private companies in the nation.

Big Traffic® is a brand of Letizia Mass Media(TM), a Las Vegas-based hybrid
media firm specializing in advertising solutions and media products that allow
clients to target their audiences wherever, whenever and however long they
choose. Letizia Mass Media(TM) offers an array of products including mobile
billboards and WOBI® walking billboards; creative services; consumer Internet
traffic site (www.BigTraffic.com); media buying; and radio, TV and print
production. For more information, the company can be reached by accessing its
Web site at www.LetiziaMassMedia.com or by calling (702) 991-9999.

SOURCE Big Traffic

Catherine Lu of The Ferraro Group, +1-702-367-7771, +1-702-545-7119, for Big
Traffic