Photos: Southern California Automotive Design Studios Envision the Ultimate Youthmobile in Year 2030

Photos: Southern California Automotive Design Studios Envision the Ultimate
Youthmobile in Year 2030
The winner of the 6th Annual Design Challenge will be announced Dec. 3rd at
the LA Auto Show

LOS ANGELES, Nov. 4 /PRNewswire/ -- As timeless as hanging out at the mall,
automobiles have played an important role in young people's social lives, have
acted as a means of self-expression and more importantly a necessary tool for
interacting with friends. Today, communication technology is changing how we
connect and perhaps even the role the car plays in young people's lives.

To view the Multimedia News Release, go to:
http://multivu.prnewswire.com/mnr/laautoshow/40967

(Photo: http://www.newscom.com/cgi-bin/prnh/20091104/NY02386 )

Southern California design studios will envision what a new generation of
drivers, raised with cell phones, online communities and webcams will demand
from their vehicles in the year 2030.

The design studios for Audi, GM, Honda, Mazda, Nissan and Toyota reached 21
years into the future and designed their interpretation of Youthmobile 2030.
Designs range from vehicles that incorporate human DNA allowing changes in the
shape, color and materials to vehicles that link into a mass transit system
where drivers not only share the commute but trade music and compare class
schedules.

Entries will be judged by Tom Matano, Director of Industrial Design at San
Francisco's Academy of Art University; Imre Molner, Dean of Detroit's College
for Creative Studies; Stewart Reed, Chair, Transportation Design, Pasadena's
Art Center College of Design and Jason Hill, Principal of Eleven, LLC and
Designer of the Aptera electric and plug-in hybrid/electric vehicle.

"Automotive designers have always been fascinated with the next generation of
drivers and this year's Design Challenge has provided them with the
opportunity to use their creative talents to revisit the concept of 'the car'
with new eyes, using the hottest technologies to both explore and fulfill the
needs of young people," said Chuck Pelly, director of Design Los Angeles and
partner in The Design Academy, Inc.

Entries in this year's Youthmobile 2030 Design Challenge include:

Volkswagen/Audi of America Design Center California - The Audi eOra and eSpira
are an accessible representation of freedom and coming of age. Like a downhill
skier, the eOra carves the roadscape with precision by constantly adapting to
the driver's movements and intentions. Using next generation vehicle control
logic, the eSpira takes even the smallest body movements and gestures of the
driver into consideration and synchronizes them with the vehicle to result in
unmatched agility and responsiveness.

General Motors Advanced Design - The Car Hero turns driving into gaming and
challenges the driver's skills against the car's autonomous system. Once you
enter your destination into the navi app on your smart phone, you can play
against the vehicle to "win" complete control over the system and gain access
to increasingly outrageous driving scenarios.

Honda Research and Development, North America - Using insight gained from the
human genome, the Honda Helix redefines individuality and how a driver
connects to his or her vehicle over time. The Helix incorporates human DNA
with adaptive polymers that allow changes in the car's shape, color and
materials. Tri-axis movement allows adaptation and reaction to specific
environments and traffic patterns.

Mazda R & D of North America - The Mazda Souga is the epitome of personal
branding. Young entrepreneurs can create their own vehicles on VMazda, a
virtual reality Web site that acts as a design playground. With the help of a
virtual design mentor, each car is guaranteed to be affordable, eco-friendly
and purely driver-focused.

Nissan Design America - The V2G is Nissan's eco-neutral commuter car for 2030.
Its combination of dynamic styling and quality construction creates a
top-of-the-line electric machine that can be modified to fit the needs and
desires of its owner.

Toyota's Calty Design Research - The Toyota LINK is a customizable, mass
transit vehicle for students that seamlessly links onto a transportation
social network. "LINK SKINZ" can be downloaded to digitally transform the
vehicle's shape into a personalized exterior design while "LINK SPHERES,"
wheels made of an electro-conductive material, convert friction into energy
that recharges the batteries.

About the Design Challenge
The Design Challenge is part of the Design Los Angeles automobile designers'
conference that is held every year during the Los Angeles Auto Show press
days, Dec. 2 & 3, 2009. For the last six years a new Design Challenge theme
is chosen and the major Southern California Automotive Design Studios battle
against each other to showcase their talents and further explore new ideas in
automotive design. The Design Los Angeles Conference also gives designers
access to design industry leaders and provides the opportunity to address
common industry issues.

SOURCE Los Angeles Auto Show

Jessica Schmidt, The Rogers Group, +1-310-552-4177, LAautoshow@rogerspr.com