My Vintage Baby Unveils Spring 2010 Fashion Collection

MCKINNEY, Texas--(Business Wire)--
My Vintage Baby, Inc. (Pink Sheets: MVBY), a public children's apparel company,
has recently unveiled its new Spring line. The Spring 2010 catalog is now
available for viewing on the My Vintage Baby website.

The appealing new designs range from the romantic Vintage Rose collection to the
fashion forward Leopard Limeade collection. Original designs for babies and boys
and girls are featured, as well as matching accessories including hair bows,
baby blankets, and diaper bags. Several new women`s tops are also included.

In addition to the online catalog, 848 color catalogs have been mailed to
current My Vintage Baby retailers. Of these, 231 are direct sales catalogs with
information to assist retailers who would like to become My Vintage Baby Direct
Sales Representatives.

My Vintage Baby is also pleased to announce that, to date, 63 new Direct
Representatives have joined the original 18 member My Vintage Baby Direct Sales
team, bringing the total to 81 representatives in 25 states. Applications for
additional Direct Representatives for the Spring 2010 season will be accepted
through November 15, 2009.

Pre-selling of the Spring 2010 line will begin on December 1, 2009 and end on
January 31, 2010. Customers will be offered free shipping for orders placed
during this time. Shipping of orders for the Spring 2010 season is targeted to
begin in February, 2010.

ABOUT MY VINTAGE BABY:

My Vintage Baby is recognized as "a piece of yesterday for the hip child of
today." Visit My Vintage Baby Shop Direct for select children`s wear and
accessories.

This press release contains "forward-looking statements," which are statements
related to future, not past, events. These forward-looking statements often
include statements regarding our goals, plans, projections and guidance
regarding our financial position, results of operations, market position,
pending and potential business strategies, and often contain words such as
"expects," "anticipates," "intends," "plans," "believes," or "seeks." Any such
forward-looking statements are not assurances of future performance and involve
risks and uncertainties that may cause results to differ materially from those
set forth in these statements. These risks and uncertainties include, among
other things, (a) general economic and business conditions, (b) the level of
strategic partner incentives, (c) the future regulatory environment, (d) our
cost of financing, (e) our ability to retain key personnel. These factors, as
well as additional factors, could affect our forward-looking statements. We urge
you to carefully consider this information. We undertake no duty to update our
forward-looking statements, including our earnings outlook.

My Vintage Baby, Inc.
Morgan Boatwright, 972-548-9850 ext. 3
Investor Relations
invest@myvintagebaby.com

Copyright Business Wire 2009